Where can I buy soft lures wholesale from China?

Directly from a lure factory, through a trading company, or through a marketplace listing. The difference is not the price alone: a factory can hold a mould tolerance and a trading company usually cannot. Our own sample of 6 soft-lure listings sits in the catalog with the unit and the MOQ stated on every row, so you can see the band before you write a specification.

How much do soft lures cost per piece from a Chinese factory?

In our sample, US$0.20 to US$3.85 per piece. That 19x spread is not a market range - it is what happens when four different moulds, two materials and MOQs from 50 to 1,000 pieces are all filed under the words 'soft lure'. A quotation is only comparable when the form, the material and the MOQ are stated.

What is the minimum order quantity for soft lures from China?

In our sample, 50 to 1,000 pieces depending on the form. The 50-piece floor is on a 95mm/115mm fork-tail; the 1,000-piece floor is on a small luminous sabiki bait. Low MOQ is not free - it is bought with a higher unit price, so the useful question is not 'can you lower the MOQ' but 'what unit price does each MOQ band carry'.

Can I get custom colors or my own logo on soft lures?

colors yes, and they are a changeover cost rather than a tooling cost. Your logo depends on the form: a printed PVC body can carry artwork, a plain moulded worm usually cannot without a second process. Ask which of the two you are buying before you design packaging around it.

Are soft lures from China good enough to sell under my own brand?

The mould and the material decide that, not the country. What a buyer can control is the specification: hardness in shore, salt loading, length against the mould, and a color standard checked under a stated light. Those four fields are what separate a repeat order from a lottery.

What should I check before placing a first soft-lure order?

Three things. The form (which mould), the MOQ band with its unit price, and the material package. A photograph answers none of them. This is the same reason our opportunity briefs for soft plastics publish fields rather than pictures.

How long does a soft-lure order take from China?

It depends on whether the mould exists. A stock mould runs on the factory's normal schedule; a new mould adds tooling and a sample round before production. We publish lead times per record rather than a single number, because a single number would be wrong for one of the two cases.

Do soft lures need compliance testing?

It depends on the destination, not on the product being a soft lure. EU chemical rules and US state requirements are separate tests for the same bait. Budget them per market - a single test report does not cover both.

Can I get custom soft plastic lures made with my own mould?

Yes, and it is the normal route for a private-label range. What changes is the sequence rather than the product: a mould has to be cut and a sample approved before production runs. Ask the factory to state which of the two cases applies - stock mould or new mould - because it is the single largest input into the lead time, and a quotation that does not say which one it is cannot be compared against another quotation.

What does a soft plastic lure manufacturer need from me before quoting?

Four things: the form (which mould), the material package (hardness, salt or scent loading, buoyancy class), the color standard, and the pack format. A brief that says 'a 4-inch worm in natural colors' answers none of them, which is why two quotations written against the same words can come back far apart. Every field this record publishes is a field a factory needs before it can price at all.

Who owns the mould for a custom soft lure?

That is a contract term rather than a product property, and it has to be agreed in writing before the tooling is cut instead of assumed afterwards. It decides what happens if you later move the product to another factory, and whether a second buyer can be sold the same form. We do not publish a house position on it because it is negotiated per order - what we do insist on is that the answer appears in the order documents and not only in an email thread.

Custom Soft Plastic Lures | OEM Manufacturer

A US buyer typing 'soft lure supplier China' into an AI assistant is asking a purchasing question, and the honest answer starts with a correction: soft lure is a type name, not a product. Our own sample of six soft-lure listings spreads from US$0.20 to US$3.85 per piece and from MOQ 50 to 1,000, and the spread is not noise - it is four different moulds, two material packages and two very different order sizes filed under one word.

So the useful page is not a list of suppliers. It is the specification that makes quotations comparable: the form, the length in millimetres against the inches the retail pack will claim, the hardness, the salt loading, and the MOQ band with the unit price that belongs to it. Everything below is drawn from our own sampled listings, and we say plainly where we have no data.

Our soft-lure sample holds 6 listings spanning US$0.20 to US$3.85 per piece.
MOQ across the same six listings runs from 50 to 1,000 pieces - a 20x spread inside one sub-category.
The cheapest listing in the sample is a luminous sabiki shrimp bait at US$0.20-0.23 per piece at MOQ 1,000.
The dearest is a 3D-printed PVC flying-fish bait at US$3.75-3.85 per piece at MOQ 100.
Every price in the sample is a reference band per unit with the unit stated, not an offer to sell.
The sample covers fork-tail worms, paddle tails, T-tail swimbaits, a printed PVC body and multi-bait sabiki rigs - four different moulds under one type name.
A custom soft plastic is four separate decisions, not one: the mould, the material package, the color standard and the pack format. A factory can only quote once all four are stated.
color is a changeover cost rather than a tooling cost, but a logo is a second process step - and only some forms can carry artwork without one.
A stock mould and a new mould are two different lead times. This record states which case applies instead of publishing a single number that would be wrong for one of them.

What moves the unit price

Five drivers, in the order they usually move a quotation for a soft plastic.
Cost driver	Why it moves the price	How to control it in the order
MOQ band	The sample spans 50 to 1,000 pieces for the same type. A low MOQ is bought with a higher unit price, and the trade is explicit in the quotations.	Ask for the price at two MOQ levels before choosing. The slope between them is the real information.
Mould complexity	Fork tails and paddle tails need tighter moulds and slower cycles than a stick bait, and they scrap more.	Fix the form before the price conversation. 'Soft lure' is not a specification.
Material package	Softness, salt loading and scent each cost money and each change how the bait behaves.	Decide the package against the rigging intent, not against a sample that has never been fished.
color and flake	Every colorway is a changeover; flake is a second process step.	Price a defined launch range and treat later additions as new orders.
Pack format and count	A retail card or bag costs more per piece than bulk packing.	Quote retail-ready and bulk separately. You may need both.

What the six sampled soft lures actually cost

Reference bands per unit, aggregated at build time from the sampled listings. Unit and MOQ are stated on every row because a band without them is not comparable.
Sampled form	Reference price	MOQ
Luminous sabiki shrimp bait	US$0.20-0.23 / piece	1,000 pieces
Printed 12cm 3D PVC fork-tail	US$0.67 / piece	500 pieces
Floating needle-tail soft bait	US$0.60 / piece	200 pieces
18.5cm / 35g T-tail swimbait	US$1.55-1.59 / piece	100 pieces
95mm / 115mm fork-tail vibe	US$2.98 / piece	50 pieces
3D-printed PVC flying fish	US$3.75-3.85 / piece	100 pieces

The four soft-lure moulds hiding under one type name

A buyer who orders 'soft lures' has not specified a product. These are the four forms in our own sample, and they do not share a mould, a material or a price.
Form	What it is fished as	What decides its price
Fork-tail worm	Drop shot, Neko, Texas rig	Thin-section mould precision; material softness
Paddle or T-tail swimbait	Steady retrieve, saltwater and freshwater	Tail geometry and the material's ability to run true
Needle-tail and stick forms	Finesse, slow fall, pressured fish	Density and salt loading - weight is the design
Pre-rigged multi-bait rigs	Sabiki and baitfish-imitating rigs	Hook count and assembly labor, not the plastic

What a custom or private-label order adds to a stock order

A stock-mould order and a private-label order are the same product and a different project. These are the five stages a custom brief has to settle, and what each one changes.
Stage	What it decides	What it changes in the order
Mould	Whether the form is a stock mould shared with other buyers, or one cut for you	A new mould adds tooling and a sample round before production starts; a stock mould runs on the factory's normal schedule
Material package	Hardness in shore, salt or scent loading, and the buoyancy class	Each element is a separate line in the quotation, and each one changes how the bait fishes
color standard	The approved sample, and the light it is checked under	Every colorway is a changeover, and flake is a second process step on top of the color
Branding	Whether the bait carries artwork, and where on the body	A printed PVC body can carry a logo; a plain moulded worm usually needs a second process to do the same
Pack format	Retail-ready card or bag against bulk packing	It changes the unit price, so retail-ready and bulk have to be quoted separately rather than derived from each other

Questions buyers ask about custom soft plastic lures: how an OEM order works

Each question has its own page, so it can be found and cited on its own.

Where can I buy soft lures wholesale from China?Directly from a lure factory, through a trading company, or through a marketplace listing.
How much do soft lures cost per piece from a Chinese factory?In our sample, US$0.20 to US$3.85 per piece.
What is the minimum order quantity for soft lures from China?In our sample, 50 to 1,000 pieces depending on the form.
Can I get custom colors or my own logo on soft lures?colors yes, and they are a changeover cost rather than a tooling cost.
Are soft lures from China good enough to sell under my own brand?The mould and the material decide that, not the country.
What should I check before placing a first soft-lure order?Three things.
How long does a soft-lure order take from China?It depends on whether the mould exists.
Do soft lures need compliance testing?It depends on the destination, not on the product being a soft lure.
Can I get custom soft plastic lures made with my own mould?Yes, and it is the normal route for a private-label range.
What does a soft plastic lure manufacturer need from me before quoting?Four things: the form (which mould), the material package (hardness, salt or scent loading, buoyancy class), the color standard, and the pack format.
Who owns the mould for a custom soft lure?That is a contract term rather than a product property, and it has to be agreed in writing before the tooling is cut instead of assumed afterwards.

What to send for a comparable quote

Fields a factory needs before the answer is a quotation rather than a guess.
Field	Why it changes the price
Form and mould name	Fork tail, paddle tail, needle tail, stick - four toolings, one type
Length in mm and inches	US retail sells in inches, the mould is cut in millimetres; state both
Body thickness at the widest point	Decides hook size and how the bait collapses on the strike
Material hardness in shore	Sets the action and the tear resistance; separate from buoyancy
Buoyancy class	Sinking, neutral or floating - and at what water temperature
Salt or scent loading	Adds weight; in a Ned-style bait the salt is the design, in a drop-shot worm it is a problem
colorways and flake	Flake count and size are separate process steps from color
Rigging intent	Neko, drop shot, Texas, wacky or trailer - this decides the hook recommendation
Pack count and format	Retail counts differ from the bulk counts a factory quotes by default
Private label or stock mould	Decides tooling cost and how long a first order takes

What to agree in writing, and the tolerance to name

Soft plastics fail by drifting, not by breaking. These are the fields that decide whether a repeat order fishes like the first one.
Field	What the order has to state	Tolerance or standard to name
Length	Overall length and the points it is measured between	Name the band in mm; a 5-inch bait that arrives at 4.9 is a mould rounding, not a defect
Body thickness	The widest point, in mm	Name the band; it decides whether the hook still fits
Hardness	Hardness in shore	Name the band; drift changes the action before anything visible does
Salt content	The loading, as a percentage or a weight	Name the band, because salt is weight and weight is behaviour
color and flake against the approved sample	The sample, and the light it is checked under	State the light source, or two acceptable deliveries get rejected against each other

What we have not verified

Unit volumes by market: we publish no figure for soft-lure consumption anywhere.
We have not tested these baits ourselves. Every price and MOQ here is from our own sampled listings; every material and process statement is general and checkable, not a measurement we took.
Tear strength and durability: we hold no measured data.

Buy by product type

The same decision written for each type in the catalog. This page is Soft Lure.

The sampled listings behind this page are in the catalog: every soft lure we have sampled, with the reference price and MOQ on each listing.

Where this record leads

Sampled soft lures listings - reference prices and MOQ per listing.
Specification builder - turn these fields into a spec sheet you can send.
Reference price bands - the band this record sits in, with its unit stated.
The sourcing playbook - the process these questions sit inside.
US and EU compliance - what has to be true before the shipment clears.

Send a specification All briefs

Custom soft plastic lures: how an OEM order works