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A custom soft plastic is four decisions

Direct answer

A custom soft plastic is four separate decisions rather than one - the mould, the material package, the colour standard and the pack format - and a factory can only quote once all four are settled.

Key facts
  1. A custom soft plastic is four decisions: mould, material package, colour standard and pack format.
  2. Our six-listing sample spans US$0.20 to US$3.85 per piece, and MOQ runs 50 to 1,000 pieces.
  3. The cheapest listing is a luminous sabiki shrimp bait at US$0.20-0.23 per piece at MOQ 1,000; the dearest is a 3D-printed PVC flying-fish bait at US$3.75-3.85 at MOQ 100.

Soft plastics are the type where the mould is the cheapest decision and the other three are where the order actually goes wrong.

Four decisions, settled separately

A custom soft plastic involves the mould, the material package, the colour standard and the pack format. Each is quoted on its own, each moves the MOQ on its own, and none of them implies the others.

Buyers tend to treat the mould as the whole decision because it is the biggest single line. In practice the material package decides how the bait behaves and how long it lasts, the colour standard decides whether two production runs match, and the pack format decides whether the price you are quoted is comparable to the price you were quoted last time.

What the MOQ spread means

Our soft-lure sample holds six listings spanning US$0.20 to US$3.85 per piece, with MOQ running from 50 pieces to 1,000. That is a 20x spread inside a single sub-category, and it is worth reading carefully because it is not a negotiation range.

The 1,000-piece floor belongs to a luminous sabiki shrimp bait at US$0.20 to US$0.23 per piece. The 100-piece floor belongs to a 3D-printed PVC flying-fish bait at US$3.75 to US$3.85. The cheap end is a high-volume moulding; the expensive end is a different process with a different tooling and a different unit cost. Treating the two as the same product at different price points is the mistake the spread invites.

Four different soft plastic lure forms arranged in a grid, a fork-tail worm, a paddle tail, a T-tail grub and a creature bait
Four forms that share one process. What separates them in an order is the mould, the material package, the colour standard and the pack format.

Colour is cheap, a logo is not

Colour is a changeover cost rather than a tooling cost, which means adding a colourway to a mould you already own is comparatively inexpensive. That is the structural advantage soft plastics have over hard lures, where the behaviour is committed when the tool is cut.

A logo is a different matter. Applying artwork is a second process step, and only some bait forms can carry it without one. A buyer planning a logo on a bait should establish that before the mould, not after.

Lead time is two answers, not one

A stock mould and a new mould carry different lead times. Our record states which case applies rather than publishing a single figure, because a single figure would be wrong for one of the two and a buyer planning a launch around it would be worse off than one who was simply told to ask.

What the order has to state

Send a specificationSee the soft lure record

Sources 3 cited

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Last reviewed: 2026-10-03 · build 2026-10-03-dgjrg

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