Before you trust our data, verify us
Direct answer
Cheery Supply Chain is a sourcing-data business operated by Weihai Xiyue Fishing Tackle. You can verify that independently in 3 steps. Match our legal company name against the Alibaba.com International store, check how long the store has traded and which categories it sells, then confirm the contact details match the ones published here. If all 3 match, our supplier data is being published by the entity it claims to be. If any one fails, treat our data as unverified and tell us.
Key facts
- The cross-check anchor is our Alibaba.com International store, a third-party platform we do not control.
- A platform badge proves the company exists and trades; it does not prove factory capacity or colour consistency.
- We would rather you check us than trust us. It is the same standard we apply to factories.
Every supplier record here is our claim about someone else. This page is the other direction: how you check that we are real, without taking our word for it.
How do you verify a supplier's supplier?
Match these three things yourself, in this order:
- Legal name. Our company is Weihai Xiyue Fishing Tackle. The store's registered company name should correspond to it. A store trading under a different entity is the single most common thing buyers miss.
- What the store sells. It should be fishing tackle — lures, rods, accessories. A store that also sells unrelated categories has a different supply base than the one described here.
- How long it has traded. Years on platform and transaction history are third-party signals we cannot edit. Read them as context, not as a quality grade.
If all three match, our sourcing data is being published by the entity it claims to be. If they do not match, treat this site as unverified and tell us.
What does each layer of verification actually prove?
| Check | Who performs it | What it proves | What it does not prove |
|---|---|---|---|
| Platform store & entity | Alibaba.com | The company exists, is registered, and trades under that name | Production capacity, consistency, or that your order will be made well |
| Our 4 verification gates | Cheery Supply Chain | Registration, main business, export records and a direct interview for each published factory | That the factory is right for your specification — that needs your sample |
| Your own order | You | Whether the specification, colourway and hardware hold on a real production run | Anything about future orders from the same factory |
If something does not match
Send us the detail you found — store name, link, and what differs. We answer within one business day. Our commitment on this site is that unsupported claims are withdrawn rather than defended, and that applies to claims about ourselves first.
Why the checks are ordered this way
| Step | What it removes | Time it takes |
|---|---|---|
| 1. Match the legal name | A trading name that maps to no registered entity | Minutes —the registry lookup is public |
| 2. Check the store's trading history | A newly created store borrowing an old reputation | Minutes —the platform shows the years |
| 3. Confirm the contact details match | A copycat site or an intermediary posing as the factory | 1 business day —ask us and compare the reply |
If all 3 match, our data is worth reading. If any one fails, treat it as unverified and tell us —that is the same standard we apply to the 4 verification gates on every factory record.
What are the bands we publish?
You can check whether the numbers we publish are plausible before you trust any single record.
| Sub-category | Sample size | Reference price band (US$ / unit) | Median low | MOQ band (pcs) | Category |
|---|---|---|---|---|---|
| Fishhook | 9 | 0.07 – 2.40 / piece | 0.65 | 100 – 2,000 | Fishing Accessories |
| Spoon & Spinner | 6 | 0.31 – 6.00 / piece | 1.25 | 50 – 500 | Fishing Lures |
| Other Hard Lure | 6 | 0.56 – 12.04 / piece | 2.95 | 20 – 500 | Fishing Lures |
| Soft Lure | 6 | 0.20 – 3.85 / piece | 1.55 | 50 – 1,000 | Fishing Lures |
| Hard Lure | 6 | 1.85 – 3.20 / piece | 2.60 | 100 – 100 | Fishing Lures |
| VIB | 6 | 0.24 – 2.50 / piece | 1.39 | 100 – 500 | Fishing Lures |
| Minnow | 6 | 0.37 – 3.17 / piece | 1.40 | 50 – 500 | Fishing Lures |
| Metal Jig | 5 | 0.97 – 2.01 / piece | 1.39 | 100 – 200 | Fishing Lures |
| Fishing Rod | 3 | 9.15 – 132.55 / piece | 28.05 | 20 – 100 | Fishing Rods |
| Crankbait | 3 | 0.30 – 0.85 / piece | 0.66 | 200 – 500 | Fishing Lures |
| Octopus Skirt | 3 | 0.08 – 2.80 / piece | 0.98 | 100 – 2,000 | Fishing Lures |
| Fishing Accessory | 3 | 0.62 – 60.00 / pack | 9.62 | 5 – 200 | Fishing Accessories |
What would a fake version of this site look like?
- A company name that maps to no registration record.
- An Alibaba store that appeared 3 months ago but claims 10 years of experience.
- Contact details that change between the site and the platform profile.
- Price bands far below any real band for the sub-category.
- Factory records with no evidence links and no review dates.
What can you check in under 10 minutes?
- The registration lookup for the legal name —minutes.
- The platform store's trading history —minutes.
- Whether the contact details match the ones on this site —one email.
- Whether the price bands are plausible against the catalogue —minutes.
How big is the Chinese fishing tackle export market?
How big is the Chinese fishing tackle export market?
| Measure | 2024 | 2023 | Change |
|---|---|---|---|
| All fishing tackle (HS 9507) | US$1.93 bn | US$1.77 bn | +9.0% |
| Fishing rods (HS 950710) | US$0.66 bn | US$0.62 bn | +6.5% |
| Fish hooks (HS 950720) | US$0.11 bn | US$0.11 bn | flat |
| Destination countries served | 196 | 197 | -1 |
| Largest single destination | US$546 M | US$445 M | +23% |
Rods account for about 34% of the total and hooks about 6%. The largest single destination takes roughly 28% of the 2024 total — which is why the export markets already on a supplier record are worth reading before you ask for a price.
Who supplies the United States?
| Source | 2024 import value | Share of total |
|---|---|---|
| China | US$538 M | 59% |
| Japan | US$74 M | 8% |
| Malaysia | US$53 M | 6% |
| Viet Nam | US$42 M | 5% |
| All other sources (65 countries) | US$199 M | 22% |
| Total US imports | US$906 M | 100% |
The United States bought US$906 M of fishing tackle under HS 9507 in 2024 from 69 source countries. China supplied US$538 M of it — 59% of the total, and roughly 7 times the next largest source. That concentration is why specification discipline matters more than factory discovery: the factories are not hard to find, the comparable quotation is.
Figures retrieved from UN Comtrade (reporter China and United States, HS 9507, 2024) and aggregated across partner countries. They are historical customs values, not offers.
Frequently asked questions
Why do I need to verify you at all?
Because everything else on this site is our own claim. Supplier records are our verification of factories; this page is how you verify us. A directory that asks for trust without offering a way to check it is not worth reading.
What exactly should I match on the Alibaba store?
Three things. The legal company name, which should correspond to Weihai Xiyue Fishing Tackle. The product categories, which should be fishing tackle and not unrelated goods. The years the store has been trading. Mismatched names are the most common red flag.
Does a verified badge on a platform mean the factory is good?
No. Platform verification confirms the entity exists and meets the platform's own criteria. It says nothing about production capacity, colourway consistency or whether hardware will be substituted on your order. That is what our 4 verification gates and your own inspection are for.
What if I find a mismatch?
Tell us with the detail you found and we will correct it or explain it in writing. If we cannot explain it, treat the claim as withdrawn. That commitment applies to our own identity as much as to supplier records.
Sources
- The company behind this site is Weihai Xiyue Fishing Tackle, and this site is its supply-chain data business
- The secondary verification anchor is the Alibaba.com International store, a third-party platform whose content we do not control
- Chinese business registration lookup — National Enterprise Credit Information Publicity System
- China Customs (GACC) — the authority behind export records
- EU data protection rules this notice follows — European Commission
- Harmonized System heading 9507 (rods, hooks, reels, lures) — US HTS lookup
- ISO standards catalogue — quality and testing frameworks
Need a specification matched, not a list browsed?
Send the format, quantity, material and destination market. We answer against verified records — and tell you when the data is not good enough to answer with.
Last reviewed: 2026-09-12 · build 2026-09-17-p5jpv