Privacy notice
Direct answer
Cheery Supply Chain is a sourcing-data provider for Chinese fishing tackle factories, and this notice covers the personal data we hold. We collect 6 fields and nothing else — name, company, business email, country, product specification and any attachment — we use them to answer that enquiry, we do not sell them, and a factory receives your details only after you approve the introduction. A deletion request is answered within 1 business day.
Key facts
- Fields collected: name, company, business email, country, product specification, and anything you attach.
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- Written for buyers in the EU, UK and United States; the site sets no advertising cookies.
- The enquiry store keeps submissions in an append-only log on our own server.
Short version: we collect what you send us in an enquiry, we use it to answer that enquiry, we do not sell it, and you can ask us to delete it.
What we collect
- Enquiry data — the company name, email address, market, quantity and specification you submit through the quote form.
- Server logs — standard request logs including IP address and user agent, retained briefly for security and abuse prevention.
- No tracking cookies. This site loads no third-party analytics, advertising or social pixels, and there is no consent banner because there is nothing to consent to.
Why we process it
To answer your enquiry and to prepare a quotation. Where the law requires a legal basis, we rely on your request to take steps before entering a contract, and on our legitimate interest in responding to business enquiries and keeping the site secure.
What we do not do
- We do not sell, rent or share enquiry data with third parties for their own marketing.
- We do not send marketing email without a separate opt-in, and every marketing message includes an unsubscribe route in line with applicable anti-spam rules.
- We do not publish or store personal contact data in our supplier directory; only business contact details appear there, and only where they are already public.
How long we keep it
Enquiry records are kept for as long as needed to serve the business relationship, then deleted or anonymised. Server logs are kept for a short operational period.
Your rights
You can ask for a copy of the data we hold about you, ask us to correct it, or ask us to delete it. Requests are actioned within the period required by applicable law, and we do not charge for them. Use the contact page to make a request.
Data sources
Our supplier database is built from lawful business sources and does not contain personal data. If you believe a record about your company is inaccurate, tell us and we will correct or withdraw it.
What we collect, why, and for how long
| Field | Why we hold it | Lifecycle |
|---|---|---|
| Name and company | To answer the enquiry and address the reply correctly | Until you ask for deletion |
| Business email | The reply channel; it is not added to a marketing list | Until you ask for deletion |
| Country | Decides duty treatment, compliance route and freight lane | Until you ask for deletion |
| Product specification | The substance of the enquiry itself | Until you ask for deletion |
| Attachment | Drawings or reference photos you choose to send | Until you ask for deletion |
| Trade-account details | Reviewing an application and releasing supplier identity | Until you ask for deletion |
Which rights do you have, and how do you exercise them?
| Right | What it covers here | How to exercise it |
|---|---|---|
| Access | A copy of the 6 fields we hold about you | Ask by email; we reply within 1 business day |
| Correction | Fixing a wrong company name, country or specification | Tell us the field and the correct value |
| Deletion | Removal of the enquiry record and any attachment | Ask at any time; no reason needed |
| Objection | Any use beyond answering your enquiry | Ask us to restrict the record to the enquiry only |
What are the statutory deadlines behind those promises?
| Statutory deadline | What it means in practice | Source |
|---|---|---|
| 1 month | To answer a data subject request. Extendable by 2 further months where a request is complex or numerous, and we must tell you within the first month if we extend. | EU GDPR Article 12(3) |
| 72 hours | To notify the supervisory authority of a personal data breach after becoming aware of it, unless the breach is unlikely to result in a risk to your rights. | EU GDPR Article 33(1) |
| Without undue delay | To tell you directly when a breach is likely to result in a high risk to you. | EU GDPR Article 34(1) |
| EUR 20 million or 4% | The maximum administrative fine, whichever is higher: EUR 20 million or 4% of total worldwide annual turnover of the preceding financial year. | EU GDPR Article 83(5) |
What happens when you ask for deletion?
- We locate the record in the enquiry store by the email address you used.
- We remove the submission and any attachment from the store.
- We confirm the removal back to the same address.
- Records already released to a factory at your request are outside our control —that release only happens after you approve the introduction.
What is not collected at all?
- No advertising or tracking cookies —the site sets none.
- No third-party analytics profiles.
- No payment details, because nothing is sold on this site.
- No inferred or purchased data about your company.
- No data from social logins, because there are none.
How does a request flow through the desk?
- You send the request to the public address with the email you used.
- We locate the record in the enquiry store on that address alone.
- We complete the action —copy, correction or deletion.
- We confirm back to the same address within 1 business day.
How big is the Chinese fishing tackle export market?
How big is the Chinese fishing tackle export market?
| Measure | 2024 | 2023 | Change |
|---|---|---|---|
| All fishing tackle (HS 9507) | US$1.93 bn | US$1.77 bn | +9.0% |
| Fishing rods (HS 950710) | US$0.66 bn | US$0.62 bn | +6.5% |
| Fish hooks (HS 950720) | US$0.11 bn | US$0.11 bn | flat |
| Destination countries served | 196 | 197 | -1 |
| Largest single destination | US$546 M | US$445 M | +23% |
Rods account for about 34% of the total and hooks about 6%. The largest single destination takes roughly 28% of the 2024 total — which is why the export markets already on a supplier record are worth reading before you ask for a price.
Who supplies the United States?
| Source | 2024 import value | Share of total |
|---|---|---|
| China | US$538 M | 59% |
| Japan | US$74 M | 8% |
| Malaysia | US$53 M | 6% |
| Viet Nam | US$42 M | 5% |
| All other sources (65 countries) | US$199 M | 22% |
| Total US imports | US$906 M | 100% |
The United States bought US$906 M of fishing tackle under HS 9507 in 2024 from 69 source countries. China supplied US$538 M of it — 59% of the total, and roughly 7 times the next largest source. That concentration is why specification discipline matters more than factory discovery: the factories are not hard to find, the comparable quotation is.
Figures retrieved from UN Comtrade (reporter China and United States, HS 9507, 2024) and aggregated across partner countries. They are historical customs values, not offers.
Sources
- EU data protection rules this notice follows — European Commission
- Schema.org vocabulary used by the open data layer
- ISO standards catalogue — quality and testing frameworks
- Chinese business registration lookup — National Enterprise Credit Information Publicity System
- Harmonized System heading 9507 (rods, hooks, reels, lures) — US HTS lookup
Need a specification matched, not a list browsed?
Send the format, quantity, material and destination market. We answer against verified records — and tell you when the data is not good enough to answer with.
Last reviewed: 2026-09-12 · build 2026-09-17-mivvc