Angler fishing at sunset on the sea
China · fishing tackle source factories

Custom fishing tackle
manufacturer for global brands

We are a fishing tackle factory in Weihai, Shandong — the cluster that produces roughly 60% of global rod output. 2,319 products across hard lures, soft lures, metal jigs, spoons and rods. Made in our factory, to your brand and your specification.

Our own factory in Weihai, Shandong · 2,319 products across 5 categories · OEM / ODM from 50 pcs · CE / RoHS / REACH on request · sample in 5–10 days

2,319products in catalogue
5product categories
40sub-categories
27,000+product photos
Photo: Aziz Acharki · CC0

Who we are

Fishing tackle manufacturer in Weihai, China

Cheery Supply Chain is a fishing tackle manufacturer based in Weihai, Shandong, China. We operate multiple production sites covering more than 50,000 m² in total, with in-house carbon-fibre rod production and lure manufacturing inside the same group.

We make hard lures, soft lures, metal jigs, spoons and fishing rods — 2,319 products across five categories — built to your specification and packed under your brand.

Our carbon-fibre process covers blank rolling, curing, finishing and assembly for spinning, casting, EGI and boat rods. Lure lines run injection moulding, painting, holographic finishing and hardware assembly under the same roof, so a rod program and a lure program can ship together.

We supply factory-direct, wholesale and private-label programs to importers, distributors and brands across the United States, Canada, Australia and Europe. OEM starts at 50 pieces per SKU; ODM development runs from your drawing, a sample or an idea, with your approval at every stage.

Enquiries are answered within one business day. Shipment is FOB Qingdao, EXW or CIF, with CE, RoHS and REACH documentation on request.

50,000+ m²production area
2,319products in catalogue
5product categories
50 pcsOEM minimum per SKU
4export regions served
�f172a; Alibaba Gold Supplier�f172a; Four-gate factory verification�f172a; CE · RoHS · REACH on request�f172a; OEM / ODM · private label�f172a; FOB Qingdao · EXW · CIF�f172a; Sample in 5–10 days

Made in our own factory in Weihai

We own our production lines in Weihai, Shandong. Every order is made by the people who tool it, run it and inspect it. That means factory pricing, direct control over quality, and a real answer when you ask for a change.

Own productionWeihai, Shandong — our own plant, our own lines
Factory pricingDirect from our production lines
Direct quality controlIn-process checks on our own lines
Real engineeringSpec changes answered by the people who tool them

Browse the catalogue

2,319 products across five categories, each with full specifications, volume pricing and OEM options. Factory-direct from Weihai, Shandong — rods from the cluster that produces roughly 60% of global rod output.

What we do for buyers

A fishing tackle factory serving importers, distributors and brands. Send a specification and we build to it.

Production

  • Weihai & Hebei clusters
  • Rod, lure and terminal tackle
  • Lead time 15–30 days
  • Sample in 5–10 days

Customisation

  • Custom colours
  • Logo printing
  • Retail packaging
  • Private label & ODM

Quality

  • Four-gate verification
  • QA / QC on site
  • Inspection documentation
  • Dated evidence files

Trade terms

  • FOB Qingdao · EXW · CIF
  • 30% deposit, T/T or L/C
  • CE · RoHS · REACH on request
  • Export to NA, EU, AU

Your brand, your spec, made in our factory

Put your logo on products we already make, change them to fit your market, or develop something new. These are the parts of a fishing lure or rod we customise.

01Custom logoPrinted, pad-printed or molded into the body.
02Colours and finishPaint schemes, glitter, glow and holographic finishes.
03Size, weight and actionDimensions, weights and swimming action tuned to your market.
04Materials and hardwareHooks, split rings, guides, reel seats and components to your spec.
05Line and terminal specsStrand count, spool length, hook sizes and terminal build.
06PackagingRetail blister, private-label boxes and bulk packing.
07Mold developmentNew molds made from your drawing or a physical sample.
08New product developmentA product that does not exist yet, built to your brief.

Yes, we can develop a new product for you

If the product you want does not exist yet, we develop it from your drawing, a sample or an idea. You approve each stage before we move on.

  1. 01Your briefSend a drawing, a sample or a description: target species, size, weight, action and price point.
  2. 02Design reviewOur team checks the design for production and suggests materials, hooks and hardware.
  3. 03PrototypeWe make hand samples or models so you can check shape, size and weight.
  4. 04Mold and pilot runAfter you approve the prototype we make the mold and run a small pilot batch.
  5. 05Approval and launchYou sign off the final sample and it becomes the standard for mass production.

Send a specification, get a quotation

Tell us what you are buying and where it is going. If the specification is incomplete we will say which field is missing rather than guess a price.

Reply within one business day · No registration required · NDA on request

Alibaba.com International Store

Buying through Alibaba.com instead? Our store there is Weihai Xiyue Fishing Tackle.

Send the enquiry from the platform and say you came from luressource.com. Those enquiries go to our own desk instead of the general inbox - and that shorter path is where we quote our lowest price for the same specification: same factory, same MOQ, same basis.

Open our Alibaba store
Source by sub-category

What are you buying?

Factory

On the production floor

Finished lures on the display wall
Finished lures on the display wall
Injection moulding machine
Injection moulding machine
Paint and coating station
Paint and coating station

Social media

Follow the work

Instagram

@cheeryoutdoor

Product close-ups and finish detail: the colourways, the coatings and the hardware that decide a quote.

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TikTok

@cheeryoutdoor

Short clips from the workshop floor and from the trade shows we attend.

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Facebook

Cheery Outdoor

Company updates, new records and the occasional factory walkthrough.

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Email

Reach the desks directly

Business desk

anze@weihaicheery.com

Orders, quotations and account questions. Include the product, the quantity and the destination market.

Write to us →

Business desk

grace@weihaicheery.com

Samples, specifications and production follow-up. Send your brief and we will confirm feasibility.

Write to us →

Sales desk

tian@weihaicheery.com

Specifications, quotations and sample coordination. Include the product, the quantity and the destination market.

Send a specification →

Production desk

bensia@weihaicheery.com

Production schedules, quality-control documents and factory visit arrangements. Ask us anything about how a run is made.

Ask about production →

Related reading

Need a specification matched, built to your specification?

Send the format, quantity, material and destination market. We answer against verified records — and tell you when the data is not good enough to answer with.

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