How much do hard lures cost from China?

Our sample of 6 hard-lure listings sits between US$1.85 and US$3.20 per piece - a 1.7x spread, against 19x for spoons and 19x for soft lures. This is the tightest price band of any type in our catalog, and it is tight for a reason: a hard bait is a moulded ABS body with a bill, a fixed amount of hardware and a finish, and those four things do not vary as much as material choice does in soft plastics.

What is the MOQ for hard lures from China?

100 pieces on every listing in our sample. That uniformity is not a coincidence: the mould cost per unit is high enough that factories set a floor which covers the run, and the per-piece value is high enough that 100 pieces is worth setting up for. Compare that with hooks, where the floor is 2,000 pieces because each piece is worth seven cents.

What is the difference between a minnow, a crankbait and a popper?

All three are hard baits and none of them shares a mould. A minnow is a slender bait that usually floats or suspends; a crankbait has a bill that makes it dive to a set depth; a popper has a cupped face and does not dive at all. Commercially the difference is that each is a separate tooling, so 'hard lure' in an enquiry commits to nothing.

How do I choose the diving depth?

Decide it before tooling, because depth is set by the bill geometry cut into the mould. A buyer who approves a sample and then asks for a deeper version is asking for a second mould. State the target depth and the line class used to reach it, and have the factory confirm the bill angle against that number.

Should I ask for a through-wire construction?

It depends on the target species and the cover you expect the lure to survive. Through-wire runs the line attachment through the body rather than relying on a moulded hanger, and it is a structural decision with a cost. For light freshwater use a moulded hanger is normal; for heavy cover or big saltwater fish, ask what the factory uses and why.

Can hard lures be printed with a custom pattern instead of painted?

Yes, and it is a separate process with its own tooling. A printed pattern needs transfer tooling on top of the body mould, which is why a small first order usually starts from a stock pattern and a stock colorway. Ask which method the quote assumes.

How do I check a hard lure before accepting a delivery?

Three tests that need no equipment: float or suspend it in a tank at the stated temperature, pull it at the stated speed and watch whether it tracks straight, and check the diving depth against the stated line class. Those three cover the fields that a visual sample check cannot see.

Are hard baits harder to source than soft plastics?

They are less variable rather than harder. Our sample's hard-lure prices sit inside a 1.7x band while soft lures spread 19x, because a hard bait's cost is dominated by tooling and hardware rather than by a material package. What a buyer has to get right is different: not hardness and salt, but bill geometry, buoyancy and running attitude.

Is hard lure a specification?

No. It is a shelf label. Minnow, crankbait and popper are fished differently, tooled differently and quoted separately, and a brief that says hard lures has not named a product any factory can price. Name the sub-type first, then the fields inside it.

Why are minnow, crankbait and popper three quotations rather than one?

Because each one is a different mould and a different assembly. A minnow is bought for a suspend-or-float behaviour, a crankbait for a diving depth class, and a popper for its cupped face and splash. They can share a factory, a finish line and a hook supplier, and still need three separate prices.

What does a hard-lure factory need before quoting a mixed range?

A split of the range into sub-types with a quantity for each, because the tooling and the assembly differ per sub-type. Give the split and the fields inside each sub-type, and the quotation comes back as three comparable lines. Give a single blended quantity and the answer will either be a guess or an average.

Custom Hard Lures | OEM Hard Bait Manufacturer

The hard-lure type looks like the easiest thing in the catalog to buy and is the one where a buyer is most likely to commit to the wrong thing early. Our six sampled listings sit between US$1.85 and US$3.20 - the tightest band of any type - and at MOQ 100 across the board. The price is not the problem. The problem is that a minnow, a crankbait, a pencil and a popper are four moulds, and the bill geometry cut into each one decides depth and running attitude before a single unit is made.

That is why this page leads with behaviour rather than price. Floating, suspending, deep-diving and topwater are four different builds, and the choice has to be made in the tooling stage. A buyer who approves a sample and then asks for a deeper version is not asking for an adjustment; they are asking for a second mould.

Our hard-lure sample holds 6 listings at US$1.85 to US$3.20 per piece.
MOQ is 100 pieces on every listing in this sample - the most uniform MOQ band of any type in the catalog.
The sample includes a floating minnow, a deep-diving long-bill, a 140mm pencil, a sinking popper and a trolling metal jig.
Two listings are sold by the bag, so the unit still has to be checked before comparing.
Hard baits are ABS or composite bodies with through-wire or moulded hook hangers; how the hook attaches is a structural decision, not a detail.
Diving depth and running attitude are set by the bill geometry, which is fixed in the mould - it cannot be adjusted after tooling.
Hard lure is a category, not a specification. Minnow, crankbait and popper are three toolings, three behaviours and three quotations.
A range that mixes the three cannot be quoted as one line, because each sub-type carries its own mould and its own assembly.
The tight US$1.85-3.20 band in our sample covers listings that happen to share a sub-type, which is why the band is not a price for hard lures in general.

What moves the unit price

Hard baits are moulded, painted and assembled. Three of those four steps are priced separately.
Cost driver	Why it moves the price	How to control it in the order
Mould and bill geometry	The bill decides depth and attitude, and it is cut into the tooling. Changing it later means a new mould.	Settle the depth and the running attitude before tooling. This is the one decision that cannot be revisited cheaply.
Body material	ABS is the common choice; composite and printed bodies are a different process with a different tooling cost.	Name the material and the finish method, and quote them as separate lines.
Finish method	Painted, printed and foiled are three processes. A printed pattern needs transfer tooling on top of the body mould.	If the design has fine detail, ask which method the factory proposes and what tooling it needs.
Internal hardware	Through-wire, rattles and transfer weights are added parts and added labor.	Quote the hardware as its own line so a change in hook hanger does not silently reprice the bait.
Hook and split rings	Two more purchased parts at a low per-piece value.	Name the hook pattern and gauge; letting the factory choose is where quality quietly varies.

What the six sampled hard lures cost

Reference bands as published on each listing. Unlike spoons, this type is nearly uniform in MOQ - which makes the price column the only real variable.
Sampled form	Reference price	MOQ
Deep-diving floating long-bill	US$1.85-2.00 / piece	100 pieces
Tolure printed ABS 92mm 40g minnow	US$2.30-2.40 / piece	100 pieces
Trolling metal jig 50mm 2g floating	US$2.62 / piece	100 pieces
Sinking crankbait popper, loud rattle	US$2.60-2.80 / piece	100 pieces
Pencil floating 140mm 70g	US$3.00-3.20 / piece	100 pieces

Four hard-bait behaviours, one type name

The bill and the weighting decide how the lure runs. Both are set in the mould, so the choice has to be made before tooling rather than after a sample.
Behaviour	How it is built	What the buyer has to fix first
Floating, shallow	Short bill, buoyant body	Target depth - a floating bait cannot be made to dive by weighting it
Suspending or slow-sinking	Neutral weighting, longer bill	The water temperature the suspension is judged at
Deep diving	Long bill, weighted transfer	Maximum diving depth, which is a mould decision
Topwater and popper	Cup face or walk-the-dog shape, no bill	The action - walk, pop or chug - since each is a different face

Hard lure is three product types, not one

A buyer who orders hard lures has named a shelf, not a product. These are the three sub-types in our own sample, and they do not share a mould or a price.
Sub-type	What it is fished as	What decides its price
Minnow	Suspending or floating, twitched and jerked	Body profile and the suspend-or-float behaviour, which is set by the internal weighting
Crankbait	Steady retrieve, diving to a depth class, deflecting off cover	The lip and the diving depth class, ahead of the body
Popper	Surface, walked with a cupped face	The cup geometry and the body weight, because the splash is the product
A mixed range	Whatever the retailer shelves together	Three moulds, three assemblies and three quotations - not one line with a blended price

Questions buyers ask about custom hard lures: how an OEM hard-bait order works

Each question has its own page, so it can be found and cited on its own.

How much do hard lures cost from China?Our sample of 6 hard-lure listings sits between US$1.85 and US$3.20 per piece - a 1.7x spread, against 19x for spoons and 19x for soft lures.
What is the MOQ for hard lures from China?100 pieces on every listing in our sample.
What is the difference between a minnow, a crankbait and a popper?All three are hard baits and none of them shares a mould.
How do I choose the diving depth?Decide it before tooling, because depth is set by the bill geometry cut into the mould.
Should I ask for a through-wire construction?It depends on the target species and the cover you expect the lure to survive.
Can hard lures be printed with a custom pattern instead of painted?Yes, and it is a separate process with its own tooling.
How do I check a hard lure before accepting a delivery?Three tests that need no equipment: float or suspend it in a tank at the stated temperature, pull it at the stated speed and watch whether it tracks straight, and check the diving depth against the stated line class.
Are hard baits harder to source than soft plastics?They are less variable rather than harder.
Is hard lure a specification?No.
Why are minnow, crankbait and popper three quotations rather than one?Because each one is a different mould and a different assembly.
What does a hard-lure factory need before quoting a mixed range?A split of the range into sub-types with a quantity for each, because the tooling and the assembly differ per sub-type.

What to send for a comparable quote

Fields a factory needs before the answer is a quotation rather than a guess.
Field	Why it changes the price
Body length in mm	The dimension US retail advertises in inches; state both
Body weight in grams	Sets casting distance and the diving depth the bill can reach
Diving depth	A mould decision, stated as a range with the line class used to reach it
Bill length and angle	The two fields that set both depth and running attitude
Buoyancy behaviour	Floating, suspending or sinking - and at what water temperature
Hook hanger type	Through-wire, moulded-in or a plate; this is the structural decision on a hard bait
Hook specification	Pattern, gauge and size; usually trebles on this type
Internal weighting	Fixed, transferable or rattle - each is a different build and a different sound
Finish	Painted, printed, foiled or holographic; printing a pattern is a separate process from painting one
Pack format and count	Two of our six sample rows are per-bag prices; state the count

What to agree in writing, and the tolerance to name

On a hard bait, three tolerances decide whether the lure still runs straight after a batch change.
Field	What the order has to state	Tolerance or standard to name
Buoyancy behaviour	Floating, suspending or sinking, and the water temperature it is judged at	State the test: a stated temperature, a stated time, and the required result
Diving depth	Maximum depth, and the line class and retrieve used to measure it	State the method, or two people will report two different depths for the same lure
Running attitude	Whether it tracks straight at speed, and up to what retrieve speed	Name the speed; a bait that tracks at a slow retrieve can roll at a fast one
Body weight	Grams, and whether the hooks are included in the figure	Name the band and say what it includes
color against the approved sample	The approved sample and the light it is checked under	State the light source; printed and foiled finishes are where batches disagree most

What we have not verified

We hold no measured diving-depth or tracking data for any hard lure in this sample.
Unit volumes by market: none published.
Prices and MOQ are from our sampled listings; the material and construction statements are general and checkable.

Buy by product type

The same decision written for each type in the catalog. This page is Hard Lure.

The sampled listings behind this page are in the catalog: every hard lure we have sampled, with the reference price and MOQ on each listing.

Where this record leads

Sampled hard lures listings - reference prices and MOQ per listing.
Specification builder - turn these fields into a spec sheet you can send.
Reference price bands - the band this record sits in, with its unit stated.
The sourcing playbook - the process these questions sit inside.
US and EU compliance - what has to be true before the shipment clears.

Send a specification All briefs

Custom hard lures: how an OEM hard-bait order works