Custom fishing tackle
manufacturer for global brands
We are a fishing tackle factory in Weihai, Shandong — the cluster that produces roughly 60% of global rod output. 2,319 products across hard lures, soft lures, metal jigs, spoons and rods. Made in our factory, to your brand and your specification.
Our own factory in Weihai, Shandong · 2,319 products across 5 categories · OEM / ODM from 50 pcs · CE / RoHS / REACH on request · sample in 5–10 days
Who we are
Fishing tackle manufacturer in Weihai, China
Cheery Supply Chain is a fishing tackle manufacturer based in Weihai, Shandong, China. We operate multiple production sites covering more than 50,000 m² in total, with in-house carbon-fibre rod production and lure manufacturing inside the same group.
We make hard lures, soft lures, metal jigs, spoons and fishing rods — 2,319 products across five categories — built to your specification and packed under your brand.
Our carbon-fibre process covers blank rolling, curing, finishing and assembly for spinning, casting, EGI and boat rods. Lure lines run injection moulding, painting, holographic finishing and hardware assembly under the same roof, so a rod program and a lure program can ship together.
We supply factory-direct, wholesale and private-label programs to importers, distributors and brands across the United States, Canada, Australia and Europe. OEM starts at 50 pieces per SKU; ODM development runs from your drawing, a sample or an idea, with your approval at every stage.
Enquiries are answered within one business day. Shipment is FOB Qingdao, EXW or CIF, with CE, RoHS and REACH documentation on request.
Tackle programs for the fishing styles your customers buy for
We build hard lures, soft lures, metal jigs, spoons and rods for the fishing your market actually sells. Explore a category, or send us the species and method and we will match the range.
Made in our own factory in Weihai
We own our production lines in Weihai, Shandong. Every order is made by the people who tool it, run it and inspect it. That means factory pricing, direct control over quality, and a real answer when you ask for a change.
Browse the catalogue
2,319 products across five categories, each with full specifications, volume pricing and OEM options. Factory-direct from Weihai, Shandong — rods from the cluster that produces roughly 60% of global rod output.
What we do for buyers
A fishing tackle factory serving importers, distributors and brands. Send a specification and we build to it.
Production
- Weihai & Hebei clusters
- Rod, lure and terminal tackle
- Lead time 15–30 days
- Sample in 5–10 days
Customisation
- Custom colours
- Logo printing
- Retail packaging
- Private label & ODM
Quality
- Four-gate verification
- QA / QC on site
- Inspection documentation
- Dated evidence files
Trade terms
- FOB Qingdao · EXW · CIF
- 30% deposit, T/T or L/C
- CE · RoHS · REACH on request
- Export to NA, EU, AU
Your brand, your spec, made in our factory
Put your logo on products we already make, change them to fit your market, or develop something new. These are the parts of a fishing lure or rod we customise.
Yes, we can develop a new product for you
If the product you want does not exist yet, we develop it from your drawing, a sample or an idea. You approve each stage before we move on.
- 01Your briefSend a drawing, a sample or a description: target species, size, weight, action and price point.
- 02Design reviewOur team checks the design for production and suggests materials, hooks and hardware.
- 03PrototypeWe make hand samples or models so you can check shape, size and weight.
- 04Mold and pilot runAfter you approve the prototype we make the mold and run a small pilot batch.
- 05Approval and launchYou sign off the final sample and it becomes the standard for mass production.
Send a specification, get a quotation
Tell us what you are buying and where it is going. If the specification is incomplete we will say which field is missing rather than guess a price.
Alibaba.com International Store
Buying through Alibaba.com instead? Our store there is Weihai Xiyue Fishing Tackle.
Send the enquiry from the platform and say you came from luressource.com. Those enquiries go to our own desk instead of the general inbox - and that shorter path is where we quote our lowest price for the same specification: same factory, same MOQ, same basis.
What are you buying?
Sample listings
Factory
On the production floor



Insights
What a specification has to carry
- How to choose soft baits for a wholesale rangeMaterial choice, sample testing and a manageable first assortment for wholesalers.Buying guide
- How to develop a private label fishing lureDescribe the work, write the brief around a real use, approve function before artwork.Buying guide
- How to inspect a fishing lure order before shipmentA usable reference, visible sampling, and checks that answer a real question.Buying guide
- Line twist is a packaging decisionWhat winding direction, tension and spool length control, and why our sample cannot state them.Specification
- Backlash is a tolerance questionThe part of backlash that is a specification gap, and where our own record stops.Specification
- What a knot strength claim requiresWhy a knot figure needs a line, a method and a sample size before it can be compared.Specification
- Depth band and retrieve windowWhy a lure order is really a depth and a speed, and the field that carries them.Specification
- How to verify a supplierFour checks before a deposit, and the tells of a trading desk posing as a maker.Read the detail
Opportunities
One product per brief
- A double sided lure box for your tackle offerRecommend useful storage alongside the lures your customers already buyProduct briefs
- Spoon lures for a weight based collectionBuild a practical spoon offer around selected weights and an exact supplied configurationProduct briefs
- Unpainted crankbaits for custom finishesA practical product recommendation for custom painters and finishing businessesProduct briefs
- A 140 mm pencil popper for a topwater rangeRecommend a substantial surface lure with clear dimensions and an approved demonstrationProduct briefs
- PVC flying fish lures for a specialist collectionUse the recognizable flying fish form to give a specialist range a clear identityProduct briefs
- Sea urchin soft bait for a product launchRecommend the multi leg soft bait through its shape and a clear demonstrationProduct briefs
- A rattle VIB for a distinct lure selectionPosition the listed 60 mm vibration bait as a specific option in your rangeProduct briefs
- A 92 mm printed ABS minnow for a hard lure assortmentRecommend a compact product by its actual size material and finishProduct briefs
Reach the desks directly
anze@weihaicheery.com
Orders, quotations and account questions. Include the product, the quantity and the destination market.
grace@weihaicheery.com
Samples, specifications and production follow-up. Send your brief and we will confirm feasibility.
tian@weihaicheery.com
Specifications, quotations and sample coordination. Include the product, the quantity and the destination market.
bensia@weihaicheery.com
Production schedules, quality-control documents and factory visit arrangements. Ask us anything about how a run is made.
Related reading
- Product catalog
- Download the sourcing guide
- China Fishing Lure Manufacturer: How to Source OEM & ODM Lures Without Buy
- Metal Jig OEM: How to Source a Private-Label Jig Range Without Comparing the W
- Custom soft plastic lures: how an OEM order works
- Soft Plastic Lure Manufacturer in China: OEM & Private Label Guide










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+86 132 1090 6618
+86 156 1076 8183
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Product close-ups and finish detail: the colourways, the coatings and the hardware that decide a quote.
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Short clips from the workshop floor and from the trade shows we attend.
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Company updates, new records and the occasional factory walkthrough.
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