Fishing Tackle Specification Builder

Pick a product family, fill in the fields below, and send the list as an enquiry. Every field is here because it changes the price or the answer you get back - send them all and the reply is a quotation; leave them out and the reply is a guess.

Which fields belong in a specification?

The same three rules apply to every family: state the unit, state the order quantity, and state the price basis (FOB port or EXW factory). Without all three, two quotes cannot be compared - which is the most common reason a buyer thinks one factory is cheaper.

Confirm these in writing before production, on any family.
Term	What to confirm
Payment	The trigger for the balance payment, who bears bank charges, and what happens to the deposit if the order is cancelled before production
Tooling	Ownership of the mould or plates, and whether they transfer or are bought out if you move the programme
Inspection	The AQL level and the inspection points, agreed before production rather than after a defect
Basis	FOB with the named port, or EXW factory - plus the quantity the price applies to
Timing	About 7 to 9 weeks order-to-landed on existing tooling, 10 to 14 weeks with new tooling

Choose a family

Custom crankbaits: how an OEM crankbait order works

Three sampled listings run US$0.30-0.85 at MOQ 200-500 - the narrowest spread in our catalog, and a sampling artefact rather than a market fact. Read the full record.

Hard lures - fields to send for a comparable quote.
Field	Why it changes the price
Body length in millimetres	The first number in every crankbait listing title, and the axis retail assortments are built on
Weight in grams	Sets the casting rod class and the retail price point, and is measurable per piece
Diving depth	Stated as a range at a named line diameter, or it means nothing comparable
Bill length and angle	Separate tooling from the body; a change here is a new mould, not a tweak
Buoyancy	Floating, suspending or sinking - three different builds from the same shell
Hook hanger type	Moulded-in, through-wire or screw-eye; the field that decides pull-out resistance
Hook fitment	Supplied with hooks or without, and if supplied, which model and size
Rattle	Present or absent, and if present, one chamber or two
Finish	Unpainted, single-color, multi-color, foil or photo-print, with the color reference named
Packaging	Bulk, retail blister or boxed, and the pack count that the unit price is quoted against

Field	Why it changes the price
Product family	Line, box, tool or terminal tackle - the first field, because the rest of the specification depends on it
Unit basis	Per piece, per pack or per spool, and the pack count if it is per pack
For line: construction	Number of strands or carriers, which is a construction variable and is stated in the listing title
For line: material and fiber	PE is the mainstream for braided main line; the fiber source is a separate question from the construction
For line: breaking strain	The field a line is bought on, and the one no listing in our sample states
For line: diameter	Stated in millimetres or as a PE rating; the two are not interchangeable
For line: length per spool	meters per spool, without which the price has no unit
For line: color and coating	color affects visibility for the angler; a coating affects how the line behaves in the guides
For boxes and tools: dimensions and material	External dimensions, compartment count and the polymer, all measurable
Packaging	Bulk, retail card or boxed, and the pack count that the unit price is quoted against

Field	Why it changes the price
Head weight in grams	Sets the depth and the retrieve speed; usually sold in a range
Head material	Lead or tungsten; tungsten is denser, so a smaller head reaches the same depth
Blade shape and thickness	The two fields that decide the vibration, and the hardest to hold between batches
Hook gauge and gap	Heavier than a plastic-bait hook; the gauge is part of the durability claim
Skirt length, count and color	Silhouette, and the most visible field on the shelf
Skirt attachment	Band, collar or hand-tied; decides whether it survives a season
Connection type	Snap, split ring or welded eye between blade and head
Coating	Plating or paint on head and blade, and the corrosion standard it has to meet
Pack count and format	Usually sold singly or in small packs
Private label or stock	Cost and lead time

Field	Why it changes the price
Hook pattern and name	Worm, jig head, assist, double, treble - different tooling and different wire
Wire gauge in mm	The single field that decides strength; never state it as 'heavy duty'
Gap in mm	Decides hook-up on the target species and whether the bait fits
Point form	Straight, offset or barbless - three different tools, not a preference
Coating or plating	Drives the saltwater claim and the unit price together
Whether a weight is attached	A jig head is a hook plus a casting; the two are priced differently
Assist cord specification	Length, material and breaking strain where the hook is sold rigged
Sold by piece, pack or bag	State the unit and the count per pack, or the quotation cannot be compared
Pieces per pack	The retail count, which is rarely the bulk count
Private label or stock	Tooling cost and first-order lead time

Field	Why it changes the price
Body length in mm	The dimension US retail advertises in inches; state both
Body weight in grams	Sets casting distance and the diving depth the bill can reach
Diving depth	A mould decision, stated as a range with the line class used to reach it
Bill length and angle	The two fields that set both depth and running attitude
Buoyancy behaviour	Floating, suspending or sinking - and at what water temperature
Hook hanger type	Through-wire, moulded-in or a plate; this is the structural decision on a hard bait
Hook specification	Pattern, gauge and size; usually trebles on this type
Internal weighting	Fixed, transferable or rattle - each is a different build and a different sound
Finish	Painted, printed, foiled or holographic; printing a pattern is a separate process from painting one
Pack format and count	Two of our six sample rows are per-bag prices; state the count

Field	Why it changes the price
Body length in mm	US retail advertises in inches, the mould is cut in millimetres; state both
Body weight in grams	Sets casting distance and the depth the bill can reach
Number of sections	Single or multi-section; a multi-section lure is an assembly
Diving depth	A mould decision set by the bill angle
Buoyancy behaviour	Floating, suspending or slow-sinking, and at what water temperature
colorways in the range	The field that explains price differences across otherwise similar bodies
Finish method	Painted, printed or foiled; printing needs its own tooling
Hook specification	Pattern, size and gauge; usually trebles at this length
Hook hanger type	Through-wire or moulded-in
Pack format and count	Single, small pack or bulk

Field	Why it changes the price
Form and mould name	Fork tail, paddle tail, needle tail, stick - four toolings, one type
Length in mm and inches	US retail sells in inches, the mould is cut in millimetres; state both
Body thickness at the widest point	Decides hook size and how the bait collapses on the strike
Material hardness in shore	Sets the action and the tear resistance; separate from buoyancy
Buoyancy class	Sinking, neutral or floating - and at what water temperature
Salt or scent loading	Adds weight; in a Ned-style bait the salt is the design, in a drop-shot worm it is a problem
colorways and flake	Flake count and size are separate process steps from color
Rigging intent	Neko, drop shot, Texas, wacky or trailer - this decides the hook recommendation
Pack count and format	Retail counts differ from the bulk counts a factory quotes by default
Private label or stock mould	Decides tooling cost and how long a first order takes

Field	Why it changes the price
Blade shape and thickness	The two fields that decide vibration; thickness is the one that drifts between batches
Blade finish	Polished, painted, hammered or holographic - separate process steps
Total weight in grams	Sets casting distance and depth; state the range the listing carries
Body material	Lead, zinc alloy, brass or ABS - different casters and different unit prices
Hook specification	Pattern, gauge and whether it is dressed
Wire form gauge	Decides whether the lure survives a snag and whether the blade stays in tune
Skirt or dressing	color, length and attachment
Sold by piece or by bag	State it. Two of our six sampled rows are per-bag prices
Pieces per bag	The count that converts a per-bag price into a per-piece price
Private label or stock	Tooling cost and lead time; blade stamping is often a stock tool

Field	Why it changes the price
Body length in mm	The dimension the retail pack will claim in inches
Weight in grams	Sets casting distance and the depth the lure can work
Body material	Zinc alloy or ABS; different densities and different casters
Rattle chamber	Present or absent, and the sound it produces
Fall rate	Seconds over a stated depth, at a stated water temperature
Hook configuration	Single, double or treble, in what size and gauge
Line tie position	Decides the running attitude on a fast retrieve
Finish	Painted, foiled or high-gloss; high gloss is its own process step
Printed unit	Piece or bag, and the count per bag
Pack format	Retail card, blister or bulk bag

Field	Why it changes the price
Length in meters and feet	US retail advertises in feet and inches; the factory builds in meters
Sections	One-piece, two-piece or retractable travel - each is a different blank and ferrule
Blank material	Carbon grade and modulus; the single largest cost input
Action and power	Stated under a load, not as an adjective
Guide brand, type and count	A named field on rods; guide count and spacing are a design decision
Handle type and material	Split, full, EVA or cork; a visible retail difference
Reel seat	Brand, size and material
Butt and foregrip length	Ergonomics and balance
Finish and logo	Wraps, decals and printed branding
Sold by piece or by bag	One of our three sampled rows is a per-bag price

Field	Why it changes the price
Profile length in mm	The first field; at close range a small difference is visible to the fish and to the angler
Body width or diameter	Sets how much the bait displaces and how it reads on screen
Fall rate	Stated as a test: seconds over a depth, at a water temperature
Appendage count and length	The source of movement without rod input
Material and hardness	Soft plastic or TPE, in shore, with a band
Finish	Matte or gloss; the reported live-sonar designs favour matte
Scent or salt loading	Adds weight, which fights a slow fall
Hook recommendation	Gap and gauge for the profile, supplied as a named part
Weight range supported	The gram range the same body can carry without losing its action
Pack count and format	Retail and bulk counts

Field	Why it changes the price
Which award category the product competes in	The categories are the organiser's, and they map onto different factory capabilities
Whether the design is protected	Award-winning products are the ones most likely to carry registered designs and trade dress
Time to a comparable product	How long the factory needs to reach a similar form from a specification rather than from a sample
Material and process	Injection, wire forming, electronics or textile - four different supply chains
Compliance market	A US award implies US retail expectations, not EU ones
Pack format	Retail presentation is part of what was judged
Private label or stock	Cost and lead time
Volume basis	Units, and the basis on which the price holds
colorway count	Award products usually ship in a defined range, not an open palette
Launch window	Award timing sets the retail calendar the product has to hit

Field	Why it changes the price
Rod length and action	Short by open-water standards; action decides the jig weight it can present
Rod material and guide count	Blank material and guide spacing; both affect sensitivity at depth
Handle type and grip material	Often a specific style for fishing over a hole, and it is a visible retail difference
Reel drag type and line capacity	Inline and free-spool reels are a different mechanism from a spinning reel
Cold-weather lubricant	Named, because a standard grease thickens and the drag stops behaving
Low-temperature material test	For any plastic, grip or case: state the temperature it must remain functional at
Jig weight in grams and material	Tungsten and lead; tungsten is denser so a smaller jig reaches the same depth
Finish	Glow and non-glow are separate process steps and separate SKUs
Storage dimensions and loaded weight	A case is specified by what it holds, not by its own size
Pack count and format	Small counts for jigs and terminal tackle

Field	Why it changes the price
Format and length in mm	The first decision; paddle tail, shrimp, jerk bait and worm are different moulds
Paddle or tail geometry	Tail width, length and angle, stated as a drawing rather than as an adjective
Material hardness in shore	Softer fishes better and tears sooner against saltwater species
Scent loading	Reported as a purchase driver inshore; state the type and the loading
Salt loading	Weight and behaviour, and it interacts with the head weight
Corrosion standard for any hardware	Salt-spray hours and the standard, stated for every metal part
Hook gauge and point form	Heavier than freshwater; the point form has to suit the species
colorways	Natural and translucent as a base, plus high-visibility options
Pack count and format	Inshore anglers buy small packs more often than bulk
Private label or stock	Cost and lead time

Field	Why it changes the price
Weight in grams	The single most important field on a jig; it sets depth, drift and target species
Body material	Lead or tungsten; tungsten is denser so a smaller body reaches the same depth
Body shape	Slow pitch, water-drop, shore-casting - each is its own mould
Length in mm	Decides how the jig reads at range and how it packs
Finish	Painted, foiled, laser-etched or glow; each is a separate process
Glow performance	Charge time and visible duration, if glow is claimed
Hook specification	Whether the jig ships bare or rigged, and the gauge and gap if rigged
Assist cord	Length, material and breaking strain where an assist hook is supplied
Eye and ring	Solid ring, split ring or welded eye; decides the failure point under load
Pack format and count	Bare bodies and rigged jigs pack differently

Field	Why it changes the price
Buoyancy class	Sinking, neutral or floating, stated as a class rather than as a material name
Specific gravity or density	The number behind the class; without it the factory is guessing
Test temperature	Water temperature at which the buoyancy was measured; a compound that hovers at 20C may sink at 8C
Hardness in shore	Decides the action and the hook-holding; separate from buoyancy
Length and profile	Millimetres and shape, stated separately from the action
Appendage count and length	The parts that react to current; the reason the bait moves without input
Finish	Matte, gloss or translucent; the reported prototypes use a matte finish
Scent or salt loading	Salt adds weight and works against neutral buoyancy - the two specifications fight each other
colorways	Count and standard
Pack format and count	Retail and bulk counts

Field	Why it changes the price
Head type	None, metal or moulded resin; this is the field that separates the three builds
Head weight in grams	Sets trolling depth and speed window
Skirt length in mm	The most visible field on the shelf and the one buyers compare
Skirt strand count and material	Silicone or rubber; strand count decides the silhouette
Skirt attachment	Band, collar or hand-tied; decides whether it survives a season
Body construction	Soft plastic, metal body or resin head
Hook configuration	Single, double or a trolling hook set, with the gauge
Leader and rigging	Whether the lure ships rigged, and with what
colorways	Big-game ranges are usually small and specific
Pack format	Single, small pack or bulk

Field	Why it changes the price
The real product family	Jig, topwater, plated bait or set - the first field on any enquiry
Length in mm	Even in a catch-all category, length is comparable
Weight in grams	Sets casting distance and depth
Body material	ABS, lead, zinc alloy or composite
Finish including glow	Glow is a separate process step and a separate SKU
Buoyancy behaviour	Floating, suspending, slow-sinking or sinking
Hook specification	Pattern, size and gauge
Whether it is a single lure or a set	A set is an assortment decision and prices differently
Pack format	Single, blister, pack or presentation box
Pieces per pack	The count that makes two prices comparable

Field	Why it changes the price
Body diameter in mm	Sets the hook gap; the field that a photograph never carries
Hook gap and wire gauge	Gap follows body diameter; gauge follows the target species and the cover
Hook point form	Straight, offset or barbless - three different tools
Weight in grams	Sets the fall rate; state a range, not a single number
Weight format	Nail weight, screw-in, or moulded to the hook shank
Keeper or screw-lock thread	Thread pitch and bite force; a loose keeper is a returned bait
Coating	Plating or finish, and the saltwater corrosion standard it has to meet
Assembly state	Loose parts or pre-rigged; pre-rigged changes the packing line and the price
Pieces per pack	Retail counts differ from bulk counts
Private label or stock	Tooling cost and first-order lead time

Field	Why it changes the price
Length in inches and mm	Both, because US retail sells in inches and the factory moulds in millimetres
Body thickness at the widest point	Decides hook size and how the bait collapses on the strike
Appendage count and length	Creature baits only; the main cost variable in that mould
Material hardness in shore	Decides action and durability, and it is separate from buoyancy
Salt or scent loading	Adds weight, which is the design in a Ned bait and a problem in a finesse worm
Rib or texture pattern	Stated as part of the mould; affects hook penetration claims
colorways and flake	Flake count and size are separate process steps from color
Rigging intent	Neko, drop shot, Texas, wacky or trailer; it decides hook recommendation and pack count
Pack count and format	Retail counts differ from the bulk counts a factory quotes by default
Private label or stock	Cost and lead time

Field	Why it changes the price
Body diameter in mm	Sets the hook size and the weight range, and it is the field most often left off an enquiry
Strand count and strand length	The two numbers that decide the action; a sample cannot be quoted without them
Material: soft plastic or TPE	TPE holds the strand shape better and costs more; the choice is a price decision, not a preference
Strand tolerance in mm	A strand that is 1mm long or short changes the fall rate between batches
colorways and finishes	Matte, translucent and two-tone are separate tooling or separate process steps
Hook specification	Gap, gauge and point form, sized against the body diameter
Weight or nail weight	Grams, and whether it is supplied loose or rigged
Rigging method	Screw-lock, keeper, or moulded-in; decides whether the factory ships parts or assemblies
Pack format	Blister, pouch or compartment box; the box is what protects the strands in transit
Pieces per pack and per carton	Standard retail counts differ from the counts used in bulk
Private label or stock mould	Decides tooling cost and how long a first order takes

Which fields belong in a specification?

Choose a family

Custom crankbaits: how an OEM crankbait order works

Fishing accessories: one bucket, three products

Bladed jigs and chatterbaits: the vibrating lure that keeps winning

Bulk fish hooks: the MOQ spread nobody warns you about

Custom hard lures: how an OEM hard-bait order works

Custom minnow lures: how an OEM order works

Custom soft plastic lures: how an OEM order works

Custom spoons and spinnerbaits: how an OEM order works

Custom VIB lures: how a vibration bait OEM order works

Fishing rods: the only type where MOQ falls as the price rises

Forward-facing sonar changed what a lure has to do

ICAST 2026 award winners, and what the list tells a buyer

Ice fishing: the winter category that keeps taking awards

Inshore saltwater: where the record participation is going

Metal jigs: the narrowest price band in the catalog

Neutral buoyancy soft plastics: the material trend behind the 2027 baits

Octopus skirt lures: three builds, a 35-fold price range

Other hard lures: what a catch-all category hides from a buyer

Rigging an urchin bait: the terminal tackle that decides the order

Soft plastic formats: what the 2026 launches actually are

Urchin baits: the 2026 category that arrived from Japan

What the 2026 US participation report means for a tackle order

Finesse minnows for forward-facing sonar and Damiki rigs

Fork-tail soft plastics: the multi-pack value tier

Glide baits for pike, musky and striped bass

Lipless vibration baits (VIB): body, rattle, weight, MOQ

Mid-strolling minnows for suspended bass

Nail weights and weighted hooks for Neko and urchin rigs

Octopus skirt trolling lures: Kona heads and speed windows

Private-label value rod programmes from Weihai

Sabiki rigs and luminous shrimp baits

Sea urchin soft lures

Slow-pitch metal jigs

What happens after you send it

Related reading

Need a specification matched, built to your specification?

Field	Why it changes the price
Which segment the brief is for	Freshwater and saltwater do not share hardware, corrosion standards or pack sizes
Intended price point	A declining-cost complaint and a premium line are different specifications
Consumable or durable	Consumables follow outings; durables follow headcount. The two move in opposite directions this year
Re-entry SKU or trade-up SKU	A re-entry product competes on price and simplicity; a trade-up competes on specification
Compliance market	US state warnings and EU chemical rules apply per destination, not per product
Pack count	Small counts suit trial; large counts suit the angler who already fishes often
Season window	Outings are seasonal; a delivery that lands after the season is a year of stock
Saltwater exposure	Decides the plating or coating standard, and whether the claim is enforceable
Private label or stock	Cost and lead time
Volume basis	Units, and the basis on which the price holds

Field	Why it changes the price
Length in millimetres	Mould size and material per piece; the 60 mm end and the 110 mm end are different tools at different unit costs
Body weight and buoyancy	Sinking, suspending or floating is a shot-weight and chamber decision, and it changes what the bait can be used for
Body material	ABS is the hard-lure standard; a foamed or softer body costs more and changes the fall rate and the sonar return
colorways	Every color is a setup; a six-color ladder is priced differently from a two-color one at the same length
Finish	Foil, laser, painted or printed; each has its own cost and its own inspection standard
Hook position and line tie	Nose-hooked and jig-head versions can share a mould but not an assembly line, and each needs its own balance check
Hook model, size and wire gauge	The component most often substituted between the sample and the production run, and the one that decides the repeat order
Keeper or collar type	Conical keeper, spring keeper or barbed collar changes the assembly time and whether the bait survives a session
Jig head bundled or bare	A bundled head adds a second component, more carton weight and a second substitution risk
Pack format	Single, 3-pack, 5-pack or bulk; retail card, blister or poly bag, each with its own tooling and freight cost
Target market and price basis	US, EU or Japan labeling plus FOB port or EXW factory terms decide whether two quotes are comparable at all

Field	Why it changes the price
Body material	PVC plastisol, TPE or TPR, or a printed body; the material sets the resin and plasticiser cost, the stretch and tail memory, and which chemical file the buyer has to carry
Plastisol formula and durometer	Hardness is set by the ratio of resins to plasticisers, so a softer pour is a different formula, a different cure and a different price rather than a different shape
Salt content and grade	Salt is bought by weight and mixed into the pour, so it appears twice: as an ingredient cost and as the reason the finished bait is denser and sinks faster
Body length and weight in cm and grams	Length sets the mould, the pack size and the rod and hook the angler rigs it on, and weight is quoted beside it, so a heavier bait at the same length means more material or more salt
Tail geometry	Fork, needle or broad paddle; the shape decides how the bait is fished, and it is either a mould feature or an extra cutting and trimming operation
Tail thickness and taper	A tail that is too soft has no action and a tail that is too stiff rolls the lure onto its side, so tail section is a mould and formula decision rather than a cosmetic one
color count and colorway	Every color is a separate pour, a separate clean-down between colors and a separate SKU, which makes color count the largest single driver of SKU count in the category
Scent, UV and glitter additives	Scent, garlic, UV pigment and metal flake are added before the pour, so each one is another ingredient line and another chance of a color that will not repeat
Pack count	2, 5, 6 or 12 pieces per pack changes the bag or card size, the fill time, the freight cube and the price point the retailer can put on the peg
Pack format	Blister card, rigid clear box or poly bag; a blister needs a printed card, a die-cut and a sealing step, while a poly bag is the cheapest way to present a bait with no exposed hook
Order quantity and price basis	MOQ, pack count and FOB or EXW basis have to be quoted together, because a soft-lure unit price without those fields is not comparable with another quote

Field	Why it changes the price
Body length in centimetres or inches	The first axis of the ladder and the field that decides mould size, packaging and which angler the SKU is for
Body weight in grams or ounces	Weight and length are quoted together in published specifications, and a heavier body means more material and a bigger harness
Density class	Floating, low floating, suspending, slow sinking or sinking is a separate SKU from the same mould, and each adds a different weighting operation
Joint construction	One piece, a single central joint or three or more sections; each extra joint is another mould and another assembly step
Body material	ABS is the common hard-lure plastic, while resin or wood bodies are cast or machined in smaller batches at a higher unit cost
Internal harness	A full wire-through body costs more wire and more assembly time than a body with moulded-in hangers, and it is what survives a big fish
Weighting material	Lead, tungsten, brass or steel; the material sets the density, the sink rate and the EU compliance deadline
Hook size, gauge and shank	Treble size, wire thickness and shank length are three separate fields, and on a glide bait they change buoyancy as well as price
Split rings	Ring diameter and strength rating are quoted separately, and a weak ring is where a big pike or musky is lost
Paint and finish	color count, hand-painted detail, foil and 3D eyes each add a process step, and color is often the largest driver of SKU count
Pack format, order quantity and price basis	One piece per box or a multi-bait set, at a stated MOQ and FOB or EXW basis; a glide bait price without those fields is not comparable to another quote

Field	Why it changes the price
Body length in millimetres or inches	The first axis of the ladder and the field that fixes mould size, packaging and which hook sizes fit
Body weight in grams or ounces	Published beside length on every brand ladder, and a heavier body means more material and more ballast
Weight-to-length ratio and sink rate	Two bodies of the same length at 9 g and 24 g are different products; density is what the fast fall and the vertical presentation are bought with
Rattle chamber type and ball count	A chamber is its own moulded component and its own assembly step, so single, multiple and external chambers are three different costs
Body material	Hollow ABS, TPE soft body and solid zinc alloy each carry a different tooling cost, a different fall and a different unit price
Weighting material	Tungsten, lead, zinc and brass differ in density and in material cost per gram, and the choice is quoted, not assumed
Internal harness	A full wire-through body costs more wire and assembly time than moulded-in hangers, and it is the part that survives a fish
Hook size, gauge and shank, front and rear	Published ladders list two different hook sizes on one bait, so each position is a separate line on the quotation
Split rings	Ring diameter and strength rating are quoted separately, and the ring is where an upgrade or a downgrade quietly happens
Paint, foil and eyes	color count, holographic foil, translucent finishes and 3D eyes each add a process step, and color is usually the largest driver of SKU count
Pack format, order quantity and price basis	One bait per box or a bagged pack, at a stated MOQ and FOB or EXW basis; a VIB price without those fields cannot be compared with another quote

Field	Why it changes the price
Length in millimetres	Mould size and material per piece; the small end and the large end of the range are different tools at different unit costs
Body weight in grams	Ballast weight sets the fall rate, the cast distance and the sonar return, and it is the first number a buyer compares
Buoyancy class	Floating, slow-floating, suspending or sinking is decided by ballast and chamber, and it decides where the bait can be fished at all
Weight placement	Fixed ballast, a moving weight-transfer system or weight on the hook shank; each is a different internal build and assembly
Body material	Hard ABS and soft plastic bodies are different tooling, different cycle times and different unit costs per piece
Line-tie angle	A 90-degree tie lets the bait hover while shallower ties pull it forward, so the angle is a product decision, not a detail
Hook position and rigging	Nose-threaded on a head, a hover hook through the top, or belly and tail trebles: three assemblies, one body
Hook model, size and wire gauge	The component most often substituted between sample and bulk run, and the one that decides whether a good fish is landed
Keeper or collar type	Conical keeper, spring keeper or barbed collar changes assembly time and whether the plastic survives a session
colorways and finish	Every color and every foil, laser or painted finish is its own setup, so the color count is a direct cost line
Pack format and price basis	Bodies alone, a matched bait-and-head pack or a bulk carton, plus FOB port or EXW factory: without both, two quotes are not comparable

Field	Why it changes the price
Weight in grams or ounces	The axis the whole category is sold on, and the first line of any listing title
Base metal	Lead versus tungsten or zinc; tungsten costs a multiple of lead for the same weight
Hook wire gauge	Thicker wire is more material and a slower forming cycle, so it prices above the same size in light wire
Hook model and size	Point style, gap and bend are separate tooling, so a new model is a new setup
Plating	Tin, black nickel or coated each add a separate finishing step and a separate failure mode
Eyelet type and orientation	A formed eye, a welded eye or a 90-degree head each need a different process
Head or weight shape	Nail, mushroom, ball and bullet come from different moulds and cannot share a run
Pack count	10, 25 or 50 pieces per pack changes the card, the blister and the unit price
Packaging	Poly bag, blister card or bulk carton; packaging can exceed the hardware cost on cheap SKUs
Target market	Saltwater exposure drives the plating specification, and the market drives labeling
Order quantity and price basis	MOQ and FOB port or EXW factory decide whether two quotes are comparable at all

Field	Why it changes the price
Skirt length in inches	The first size axis in the family, and the field that decides how much skirt material and how large a head collar a lure needs
Head material	Hand-poured resin, cast lead and injected soft plastic are three different processes, so the material is the quote before any dimension is discussed
Head weight in grams or ounces	A lead head is priced by metal weight, so a 13 oz head and a 25 oz head are different material costs and different freight
Head shape and face angle	Kona scoop, cup face, slant and bullet heads come from different moulds and each one owns a different trolling speed window
Keel weighting and leader tube	An internal weight and an offset or centred leader hole are extra components and extra assembly inside the head
Skirt material	Vinyl panels are hand-fitted while silicone is the current default, so the material sets both the labor and the surface texture
Strand count and fringe width	More strands and finer fringe mean more material and more cutting and assembly time per lure
color count per head	Every colorway is its own pour or cast batch and its own minimum, so the color card is a direct cost line
Jet holes	Jetted heads run four to six tubes through the head, which is a separate drilling operation and a separate tooling step
Rigging option	Lure-only against supplied with cable and hooks doubles the SKU count and adds crimping labor and hardware cost
Pack format and order quantity	Single lure, replacement skirt pack or bulk carton, quoted FOB or EXW at a stated run size and MOQ

Field	Why it changes the price
Length and section count	One-piece, two-piece, five-piece or telescopic; every extra section adds a ferrule, fitting labor and a separate blank build
Blank material and grade	The modulus or tonnage class per model; a higher grade costs more per blank and is the field most easily substituted between orders
Action, meaning where the rod bends	Fast, moderate-fast, moderate or slow; a different taper means a different flag pattern and often a different mandrel
Power class from ultralight to extra-extra-heavy	Power sets blank wall thickness and butt diameter, so it changes material consumption and the guide set the blank needs
Line and lure rating	The cast weight in grams or ounces and the line weight in lb the blank is built for; quoting both forces the factory to commit to a test standard
Guide set, by position	Guide count, size progression, ring material and frame treatment; a ring upgrade and a corrosion-treated frame are each a priced line item
Reel seat type and hood material	Pipe, trigger or palm-support seats in graphite, nylon or carbon; a branded or carbon seat is one of the largest component differences on a value rod
Grip material and configuration	Cork, EVA or composite, split or full; cork is graded by quality and EVA is the usual value choice, and the two price differently at the same length
Handle and butt length	A longer rear handle builds a fulcrum for heavy lures and consumes more grip material and a longer blank section, so length has to be measured on the sample
Finish, decals and own-brand artwork	colorway, logo method by decal, laser or pad print, and clear-coat quality; own-brand artwork adds proofing and often a plate or screen cost
Packaging, order quantity and price basis	Polybag, cloth bag, hard tube or blister, with the minimum per model and per color and a stated EXW or FOB basis; our sample even quotes one travel rod per bag, so the unit must be normalised

Field	Why it changes the price
Hook count per rig	Sets the rig count per pack and the tying labor, which is the largest cost inside a bait rig
Hook size and model	Hook size drives the whole format, and a named model is the difference between two identical-looking quotes
Main line and hook link strength	Heavier line costs more material but breaks less, and it is the first field substituted on a reorder
Dropper spacing	Longer spacing uses more leader per rig and changes both the fishing and the packing
Body material	PVC plastisol, TPE or silicone, each with a different material cost and tear behaviour
Glow pigment load	Glow is a priced additive, so pigment load is where a supplier protects margin on a fixed quote
Afterglow duration	A measured figure in minutes after a fixed charge; it is the only defensible glow specification
Beads, film and dressing	Bead grade, foil pattern and color count each add a component and a setup to the order
Swivels, snaps and weight clip	Corrosion-resistant hardware costs more and is where saltwater returns begin
Rig count per pack	A pack of 50 pieces can mean 50 rigs or 50 hooks, and nothing else in the quote matters until that is fixed
Price basis and order quantity	FOB or EXW, plus the run size the price applies to; a bait rig price without an MOQ is not a price