Why is MOQ the first decision rather than the assortment?

Because the MOQ floor decides which process you are buying into, and the floors in this catalog differ by a factor of fifty. A programme that opens with a soft plastic at a 1,000-piece floor and one that opens with a rod at a 20-piece floor are running different businesses at different cash commitments. Sequence by MOQ and the cash requirement falls out of the plan.

Which type should a first order open with?

That depends on the target margin and the cash available, and this catalog cannot answer it. What it can show is the floors: rod at 20 to 100 pieces, soft lure from 50, spoon and spinnerbait from 50, hard lure at 100, crankbait at 200, metal jig at 200, fishhook from 100. A first order that starts where the floor is lowest commits the least cash per line.

Why does the lowest MOQ sit at the highest price?

Because the two are buying different processes. Our rod sample runs US$9.15 to US$132.55, and the cheapest listing carries the highest MOQ while the dearest carries the lowest. Our soft lure sample shows the same shape at a smaller scale: the US$0.20 bait sits at a 1,000-piece floor and the US$3.85 bait at 100. Low price and low MOQ are opposite ends of the same range.

Which type is safest to open with?

There is no safe type, only well-specified lines. The type where our sample is strongest is fishhook, at nine listings, and the type where it is weakest is crankbait, at three. That tells you how much evidence we hold, not how a product will sell in your market.

What should the first order not do?

Do not open with a category rather than a sub-type. A request for hard lures or for lures returns a quotation for whichever sub-type the supplier holds, and the buyer never sees which one was priced. Fix the sub-types first, then ask for a line per sub-type.

What a First US Order Should Carry

What a first US order should carry

Direct answer

A first order is an MOQ decision before it is an assortment decision, because the MOQ floor varies by more than an order of magnitude across this catalog and each floor buys a different process.

Key facts

MOQ floors across our samples run from 20 pieces on rods to 1,000 on the cheapest soft plastic, a 50x spread.
Rod records the lowest floors at MOQ 20 to 100, and also the highest price spread at US$9.15 to US$132.55 per piece.
Hard lure records MOQ 100 on every listing in the sample, the most uniform band in the catalog.

This page is a decision table rather than a recommendation. It sets out the MOQ floor and the recorded band for every type on this site, and it is deliberately silent on what will sell.

The floors, in one place

These are the MOQ figures our own samples record, from lowest floor to highest.

Rod - MOQ 20 to 100 pieces, the lowest floors in the catalog. Three sampled listings, US$9.15 to US$132.55 per piece, the widest price spread we record.
Soft lure - MOQ 50 to 1,000 pieces. Six listings, US$0.20 to US$3.85. The widest MOQ spread of any type.
Spoon and spinnerbait - MOQ 50 to 500 pieces. Six listings, US$0.31 to US$6.00, the widest published band.
Hard lure - MOQ 100 on every listing. Six listings, US$1.85 to US$3.20. The most uniform band in the catalog.
Fishhook - MOQ 100 to 2,000 pieces. Nine listings, US$0.07 to US$2.40. The largest sample and the widest MOQ range.
Metal jig - MOQ 200 on four of five listings, 100 on the fifth. Five listings, US$0.97 to US$2.01.
Crankbait - MOQ 200 to 500 pieces. Three listings, US$0.30 to US$0.85, and the narrowness of that band is a sampling artefact we state on the record.
Minnow and VIB - the two types where the order is defined by a construction field rather than a size: buoyancy class for a minnow, rattle configuration for a VIB.
Fishing accessory - no published band. Three listings priced on bases that cannot be compared, and no line listing states the three fields a braided line is bought on.

Nine sampling types from the catalog laid out in a grid at consistent scale — Nine types, MOQ floors from 20 pieces to 1,000. A first order is sequenced by the floor, not by the price list.

The trade-off is consistent

Across the types where we hold enough data to see it, the same shape appears: the lowest MOQ sits at the highest unit price and the highest MOQ at the lowest.

Rods show it most clearly. The US$9.15 listing carries the highest MOQ in the sample and the US$132.55 listing the lowest. Soft lures show the same shape at a smaller scale, with the US$0.20 bait at a 1,000-piece floor and the US$3.85 bait at 100.

The reason is process, not negotiation. The two ends of each range are different manufacturing routes, not the same route at different scales. That is why asking for a lower price by raising quantity does not always work on this catalog, and why the MOQ floor is the number to plan cash around.

How that sequences a first order

If the floors differ by a factor of fifty, a first order has a natural order. Lines with a low floor commit the least cash per SKU, so they can be opened first and evaluated before the larger commitments are made.

What that sequence should be depends on the target margin and the cash available, and neither is something this catalog can answer. What it can do is make the floor visible before the buyer commits, which is the difference between a plan and a surprise.

What the first order should not do

Do not open with a category. A request for hard lures, or for lures, returns a quotation for whichever sub-type the supplier happens to hold, and the buyer never sees which one was priced.

Fix the sub-types first, using the selection table where the sub-type is chosen against a fishery. Then ask for one line per sub-type, with the unit, the quantity basis and the pack count stated on every row.

That single discipline is what makes the second and third orders comparable to the first, and it is the reason this catalog records unit errors on almost every type rather than treating them as a detail.

What this page deliberately does not say

It does not say which products sell in the US market, what margin to expect, or which type a first order should lead with. Those are commercial judgements. What it states is what our samples record, sample by sample, including the two samples of three listings that cannot support a market claim.

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