Open supply data
Cheery Supply Chain publishes 4 open datasets as static JSON: verified supplier records, product listings, a page-level knowledge base, and a full-text snapshot of the site.
- Supplier records are published only after four-gate verification; the current published count is shown on the directory page.
- Product listings carry reference price per unit and MOQ; media rights status is stated in the payload itself.
- Every page also has a Markdown twin at its own path with .md.
A directory is only useful to a machine if its data is addressable. These are the files behind the pages — the same records, in the form an agent prefers.
What does the public trade data actually say?
Every figure below comes from national customs records compiled by UN Comtrade for calendar 2024, and is reproducible from the source links at the foot of this page. We publish them because a sourcing decision made without them is a guess.
| Year | Import value | Change | What it means |
|---|---|---|---|
| 2022 | US$1,241.5 million | — | The post-pandemic stocking peak |
| 2023 | US$749.2 million | -39.6% | Retail destocking, the trough |
| 2024 | US$906.4 million | +21.0% | Recovery, still 27.0% below the 2022 peak |
The 2024 volume was 19,240,909 kg, which puts the average unit value of everything the US imported under this heading at US$47.11 per kg. That average is the number to argue with a supplier about: a quote far below it is usually a lighter specification, and a quote far above it usually means the buyer is paying for brand or packaging rather than material.
| Source | Value | Share |
|---|---|---|
| China | US$537.7 million | 59.3% |
| Japan | US$73.9 million | 8.1% |
| Malaysia | US$53.1 million | 5.9% |
| Viet Nam | US$41.5 million | 4.6% |
| South Korea | US$30.0 million | 3.3% |
US imports from China grew 26.7% over the year, faster than the heading as a whole. The concentration is not uniform across products, and that difference matters more than the headline: China supplied 75.1% of US fishing-rod imports in 2024, but only 54.7% of reels and 48.8% of fish hooks. Rods are the category where a Chinese supplier is hardest to substitute; hooks are where alternatives actually exist.
| Subheading | Product | Value | Share | Unit value |
|---|---|---|---|---|
| 9507.90 | Other tackle, line, artificial bait | US$353.7 million | 39.0% | — |
| 9507.30 | Fishing reels | US$296.0 million | 32.7% | US$83.38 / kg |
| 9507.10 | Fishing rods | US$214.9 million | 23.7% | US$60.76 / kg |
| 9507.20 | Fish hooks | US$41.9 million | 4.6% | US$31.41 / kg |
| Source | Value | Share |
|---|---|---|
| China | US$328.8 million | 66.8% |
| Japan | US$46.7 million | 9.5% |
| Malaysia | US$22.8 million | 4.6% |
| Viet Nam | US$19.5 million | 4.0% |
| United States | US$14.2 million | 2.9% |
EU27 imports totalled US$492.6 million in 2024, up 6.3% on 2023, and China's share rose from 63.8% to 66.8%. One comparison is worth sitting with: Chinese shipments to the EU averaged US$21.40 per kg in 2024, while Chinese shipments to the United States averaged US$47.21 per kg. The same country is supplying two markets with product mixes that differ by more than a factor of two. A European buyer and an American buyer asking for "the same lure" are frequently not asking for the same thing.
Who is buying all of this?
| Measure | Figure | Source year |
|---|---|---|
| US anglers aged 6 and over | 57.9 million | 2024 |
| US participation rate | 19% of the population | 2024 |
| Americans fishing for the first time | 5.1 million | 2024 |
| Total US angler spending | US$99.4 billion | 2022 |
| Of which fishing equipment | US$8.7 billion | 2022 |
| European recreational anglers | more than 25 million | 2024 |
The gap between US$99.4 billion of total angler spending and US$8.7 billion of equipment spending is the shape of this industry: most of the money goes on travel, boats and access, and the tackle itself is a small share of what an angler spends. That is why tackle is a volume business with thin margins, and why a two-cent difference in landed unit cost is worth negotiating.
What this does not tell you
Import statistics describe what cleared customs, not what sold. They cannot tell you which supplier is reliable, whether a factory can hold a colorway, or what a specific specification should cost. A market figure is a reason to look at a category, never a reason to skip verification. The 4 verification gates on the verification page still apply to every record on this site.
How big is the Chinese fishing tackle export market?
| Measure | 2024 | 2023 | Change |
|---|---|---|---|
| All fishing tackle (HS 9507) | US$1.93 bn | US$1.77 bn | +9.0% |
| Fishing rods (HS 950710) | US$0.66 bn | US$0.62 bn | +6.5% |
| Fish hooks (HS 950720) | US$0.11 bn | US$0.11 bn | flat |
| Destination countries served | 196 | 197 | -1 |
| Largest single destination | US$546 M | US$445 M | +23% |
Rods account for about 34% of the total and hooks about 6%. The largest single destination takes roughly 28% of the 2024 total — which is why the export markets already on a supplier record are worth reading before you ask for a price.
Who supplies the United States?
| Source | 2024 import value | Share of total |
|---|---|---|
| China | US$538 M | 59% |
| Japan | US$74 M | 8% |
| Malaysia | US$53 M | 6% |
| Viet Nam | US$42 M | 5% |
| All other sources (65 countries) | US$199 M | 22% |
| Total US imports | US$906 M | 100% |
The United States bought US$906 M of fishing tackle under HS 9507 in 2024 from 69 source countries. China supplied US$538 M of it — 59% of the total, and roughly 7 times the next largest source. That concentration is why specification discipline matters more than factory discovery: the factories are not hard to find, the comparable quotation is.
Figures retrieved from UN Comtrade (reporter China and United States, HS 9507, 2024) and aggregated across partner countries. They are historical customs values, not offers.
Topics in detail
Three topics from this standard have their own page. Each one can be read, cited and updated on its own, without the rest of this page moving.
- The datasets, and which one to useThe same supply data is published twice: as pages for people, and as files for machines. The files are not a summary of the pages — they carry the same values, which is why a script can replace a reading session.4 questions1104 words
- What an agent should trust, and refuseMachine-readable data fails in a specific way: it is read without the caveats that surround it on a page. This page states those caveats as rules rather than as context.6 questions1154 words