Direct answer
The Cheery Supply Chain sourcing guide is a free PDF for tackle buyers, with no registration. It covers the 4-gate verification standard, specification checklists for soft lures, hard lures, jigs and rods, MOQ and tooling economics, a FOB versus EXW comparison, and the inspection points that prevent costly batches. It is written for the person who places the order and is safe to circulate inside a buying committee. It carries our method, not supplier names or prices, which stay behind a trade account.
Key facts
A practical document for the person who has to place the order: how to check a supplier, how to specify a tackle programme so that quotes are comparable, and what to send us to get a usable answer the first time.
The four-gate verification standard · specification checklist for lures, jigs and rods · MOQ and tooling economics · FOB vs EXW comparison sheet · inspection points and what to write into the approved sample · what to include in a first enquiry.
If you would rather work from structured records than a document, the supplier data is published as JSON and refreshed with every build.
| Section | The decision it settles |
|---|---|
| Four-gate verification standard | Which factories to remove before spending time on quotes |
| Specification checklists | Soft lures, hard lures, jigs and rods —what to lock before asking for a price |
| MOQ and tooling economics | Why the floor moves, and when tooling pays back |
| FOB versus EXW | What the two numbers include, so quotes become comparable |
| Inspection points | The checks that stop a batch arriving in the wrong colourway |
| Sub-category | Sample size | Reference price band (US$ / unit) | Median low | MOQ band (pcs) | Category |
|---|---|---|---|---|---|
| Fishhook | 9 | 0.07 – 2.40 / piece | 0.65 | 100 – 2,000 | Fishing Accessories |
| Spoon & Spinner | 6 | 0.31 – 6.00 / piece | 1.25 | 50 – 500 | Fishing Lures |
| Other Hard Lure | 6 | 0.56 – 12.04 / piece | 2.95 | 20 – 500 | Fishing Lures |
| Soft Lure | 6 | 0.20 – 3.85 / piece | 1.55 | 50 – 1,000 | Fishing Lures |
| Hard Lure | 6 | 1.85 – 3.20 / piece | 2.60 | 100 – 100 | Fishing Lures |
| VIB | 6 | 0.24 – 2.50 / piece | 1.39 | 100 – 500 | Fishing Lures |
| Minnow | 6 | 0.37 – 3.17 / piece | 1.40 | 50 – 500 | Fishing Lures |
| Metal Jig | 5 | 0.97 – 2.01 / piece | 1.39 | 100 – 200 | Fishing Lures |
| Fishing Rod | 3 | 9.15 – 132.55 / piece | 28.05 | 20 – 100 | Fishing Rods |
| Crankbait | 3 | 0.30 – 0.85 / piece | 0.66 | 200 – 500 | Fishing Lures |
| Octopus Skirt | 3 | 0.08 – 2.80 / piece | 0.98 | 100 – 2,000 | Fishing Lures |
| Fishing Accessory | 3 | 0.62 – 60.00 / pack | 9.62 | 5 – 200 | Fishing Accessories |
| Measure | 2024 | 2023 | Change |
|---|---|---|---|
| All fishing tackle (HS 9507) | US$1.93 bn | US$1.77 bn | +9.0% |
| Fishing rods (HS 950710) | US$0.66 bn | US$0.62 bn | +6.5% |
| Fish hooks (HS 950720) | US$0.11 bn | US$0.11 bn | flat |
| Destination countries served | 196 | 197 | -1 |
| Largest single destination | US$546 M | US$445 M | +23% |
Rods account for about 34% of the total and hooks about 6%. The largest single destination takes roughly 28% of the 2024 total — which is why the export markets already on a supplier record are worth reading before you ask for a price.
| Source | 2024 import value | Share of total |
|---|---|---|
| China | US$538 M | 59% |
| Japan | US$74 M | 8% |
| Malaysia | US$53 M | 6% |
| Viet Nam | US$42 M | 5% |
| All other sources (65 countries) | US$199 M | 22% |
| Total US imports | US$906 M | 100% |
The United States bought US$906 M of fishing tackle under HS 9507 in 2024 from 69 source countries. China supplied US$538 M of it — 59% of the total, and roughly 7 times the next largest source. That concentration is why specification discipline matters more than factory discovery: the factories are not hard to find, the comparable quotation is.
Figures retrieved from UN Comtrade (reporter China and United States, HS 9507, 2024) and aggregated across partner countries. They are historical customs values, not offers.
No. The guide is open — registration gates commercial data, not our method. If you want the full supplier price ranges afterwards, that is what the trade account is for.
The verification method and the negotiation sections apply to most Chinese manufacturing, but every example, specification field and inspection point is written for tackle: lure bodies, hardware, colourways, rod blanks and action.
Yes, share it with your team and your buying committee. We only ask that you do not republish it as your own material.
Send the format, quantity, material and destination market. We answer against verified records — and tell you when the data is not good enough to answer with.
Last reviewed: 2026-09-12 · build 2026-09-17-p5jpv
