Lures
Soft lures, hard lures and metal. The most specification-sensitive family and the one where colourway control decides repeat orders.
How to read a fishing tackle catalogue
Direct answer
A tackle catalogue is read three ways. First by product family, because lures, rods and terminal tackle are bought on different fields. Second by the three routes that set any specification, namely water type, target species and technique. Third by the field that decides the price inside each family. Listings state the unit, the MOQ and a reference price, but not factory identity or stock. Match the sub-category before comparing two numbers, and place each quote against the published band.
Key facts
- Saltwater drives hook and ring material, plating and salt-spray testing; a freshwater build used in salt water is the most common quality complaint.
- Technique decides lure weight and action, rod power, and whether rigging happens at the factory.
- Soft lures are priced on material and salt content; rods on blank grade and guide set; hooks on wire gauge and plating.
- No listing carries factory identity, stock level, certification claim or a rating - all four are refused by design.
- A quote is comparable only when the unit, the order quantity and the basis (FOB port or EXW factory) are stated.
A catalogue is a shop window, not a manual. This page is the manual: which family you are actually buying, the three routes that decide the specification, and the field that decides the price in each case.
What are the main product families?
Rods
Spinning, casting and travel rods. Hardware-sensitive: guide and reel-seat substitution is the main risk on a repeat order.
Reels
Spinning, baitcasting, trolling and fly. Component-driven: gear ratio, drag and bearing count are the specification.
Sourced on request — send a specification
Line
Nylon, fluorocarbon and braid. Bought on test strength, diameter and consistency of spooling.
Sourced on request — send a specification
Terminal tackle
Hooks, jig heads, swivels, snaps and weights. Tolerances on small metal parts are what buyers actually check.
Accessories
Boxes, tools, rod holders, landing nets. Usually consolidated with a lure or rod programme rather than bought alone.
Sourced on request — send a specification
Coverage note: product listings on this site currently cover lures, rods and hooks. Reels, line and general accessories are sourced on request, and supplier records are published only after four-way verification.
How do tackle buyers actually navigate a catalogue?
Buyers rarely search by product name alone. Three routes decide the specification, and all three change what you should ask for:
| Route | Typical values | What it changes in the specification |
|---|---|---|
| Water type | Freshwater · saltwater · brackish | Saltwater drives hook and ring material, plating and salt-spray testing. A freshwater build used in salt water is the most common quality complaint. |
| Target species | Bass · pike · walleye · seabass · tuna · squid | Species sets the size class, the hook strength and often the colourway palette the market expects. |
| Technique | Casting · slow jigging · trolling · finesse · eging | Technique decides lure weight and action, rod power and action, and whether rigging is done at the factory. |
State these three up front and a quotation stops being a guess. Most mis-quoted tackle programmes are mis-quoted because one of the three was never stated.
Which field decides the price in each family?
| Family | What buyers use it for | Field that decides the price |
|---|---|---|
| Soft lures | Bass, perch and inshore programmes; the volume product | Material and salt content |
| Hard lures and crankbaits | Trolling and casting for pike, bass and saltwater species | Body material and finish |
| Metal jigs | Vertical and slow-pitch jigging; sold by weight in g | Weight and hook hardware |
| Rods | The highest-value line; blank grade drives everything | Blank material and guide set |
| Hooks and terminal tackle | Replacement and rigging; sold in packs of 100 pcs or more | Wire gauge and plating |
| Accessories | Boxes, tools and line; the attach-rate products | Packaging format |
The numbers themselves — reference bands per sub-category with the unit and MOQ stated — are published on reference price bands. A band is not an offer to sell.
What is not in a listing?
- No factory identity — released after a trade account is approved.
- No stock level — these are sampled listings for comparison, not inventory.
- No certification claim that is not evidenced on the record.
- No rating or review score, because we do not collect them.
How do you compare two listings properly?
- Match the sub-category first — a metal jig and a soft lure are not comparable products.
- Read the unit — a per-piece figure and a per-set figure are different numbers.
- Check the MOQ against your trial size, not against your ambition.
- Place the price against the published band; a number far below the band is usually a different specification.
- Ask for a quotation with unit, quantity and basis stated, or it cannot be compared with anything.
Sources
- This page states how our own catalogue is organised; the listing fields and price bands are generated by the build from the same records the catalogue uses
- Reference price bands by sub-category are published at /price-benchmark/
- The fields a factory needs for a comparable quote are listed at /sourcing-tools/spec-builder/
Need a specification matched, not a list browsed?
Send the format, quantity, material and destination market. We answer against verified records — and tell you when the data is not good enough to answer with.
Last reviewed: 2026-09-18 · build 2026-09-17-tbnpv