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What is the churn figure and why does it matter?

Answered from the what the 2026 us participation report means for a tackle order record · Market data · question 3 of 6 · updated 2026-09-21

Short answer

Around 19 million people left the sport in 2025, which the ASA calls the highest churn rate ever recorded.

In detail

A high-churn market keeps needing entry-level, low-commitment products even while its total headcount flattens.

The numbers behind this answer

From the record: Reading a participation report as a buyer.
What the report givesWhat it does not giveWhere the buyer supplies it
A churn figureWhich lapsed anglers would return, and to whatNothing published covers this; treat any claim as an assumption

Where this answer comes from

Part of the product record What the 2026 US participation report means for a tackle order (Market data). The record carries the tables this answer is drawn from, the fields a factory needs before quoting, and an explicit list of what has not been verified.

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Last reviewed: 2026-09-21 · build 2026-09-21-la13s

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