FOB vs EXW for China sourcing
Direct answer
FOB and EXW are two different scopes of work, not two prices for the same product. FOB includes inland freight, export clearance and terminal handling, while EXW starts at the factory gate, so an EXW quote looks cheaper only because it covers less. Normalise 3 fields before comparing two quotes, namely unit, order quantity and price basis, then compare landed cost at the same Incoterm. The comparison does not apply when a buyer already runs their own forwarder in China, where EXW can be the simpler route.
Key facts
- FOB is usually the easier starting point for a buyer with no local presence in China.
- A factory with volume often gets better inland freight rates than a small buyer does.
- Ask 4 questions in writing before accepting a term, namely the named port, terminal handling, clearance and inland freight per container.
FOB and EXW are not two prices for the same thing. They are two different scopes of work, and confusing them is one of the most common ways a sourcing comparison goes wrong.
The practical difference
| EXW (Ex Works) | FOB (Free On Board) | |
|---|---|---|
| Supplier delivers to | Their own factory gate | Named port, loaded on board |
| Export clearance | Buyer's responsibility | Supplier's responsibility |
| Inland freight | Buyer | Supplier |
| Terminal handling | Buyer | Supplier |
| Best suited to | Buyers with a forwarder already in China | Buyers who want one fewer moving part |
Why the comparison is so often wrong
An EXW quote looks cheaper because it is smaller. Add inland trucking, export documentation and terminal charges, and the two can converge — or reverse, because a factory with volume gets better inland freight rates than a small buyer does.
Questions that resolve it in one email
- Which port is named, and is terminal handling included?
- Is export documentation and customs clearance included?
- What is the inland freight from factory to port, per container?
- What is the quoted validity period, and what triggers a re-quote?
A note on our own data
Supplier records on this site state a price basis explicitly. Where a factory cannot state one, the record shows "on request" — we do not publish a price that cannot be compared with another price.
What each basis includes
| Cost line | EXW | FOB |
|---|---|---|
| Inland freight to the port | Buyer | Seller |
| Export clearance and documentation | Buyer | Seller |
| Terminal handling at origin | Buyer | Seller |
| Loading on board the vessel | Buyer | Seller |
How do you make two quotes comparable?
- Write the unit down: per piece, per set or per carton —a price without a unit is not a price.
- Write the order quantity down: the same product at 5,000 and 50,000 pieces carries the same tooling across different volumes.
- Write the basis down: FOB with a named port, or EXW at the factory.
- Convert one to the other before comparing, then compare against the band for the sub-category.
- Keep the freight and duty question separate —the basis decides who pays them, not how much they are.
What do the bands look like by sub-category?
| Sub-category | Sample size | Reference price band (US$ / unit) | Median low | MOQ band (pcs) | Category |
|---|---|---|---|---|---|
| Fishhook | 9 | 0.07 – 2.40 / piece | 0.65 | 100 – 2,000 | Fishing Accessories |
| Spoon & Spinner | 6 | 0.31 – 6.00 / piece | 1.25 | 50 – 500 | Fishing Lures |
| Other Hard Lure | 6 | 0.56 – 12.04 / piece | 2.95 | 20 – 500 | Fishing Lures |
| Soft Lure | 6 | 0.20 – 3.85 / piece | 1.55 | 50 – 1,000 | Fishing Lures |
| Hard Lure | 6 | 1.85 – 3.20 / piece | 2.60 | 100 – 100 | Fishing Lures |
| VIB | 6 | 0.24 – 2.50 / piece | 1.39 | 100 – 500 | Fishing Lures |
| Minnow | 6 | 0.37 – 3.17 / piece | 1.40 | 50 – 500 | Fishing Lures |
| Metal Jig | 5 | 0.97 – 2.01 / piece | 1.39 | 100 – 200 | Fishing Lures |
| Fishing Rod | 3 | 9.15 – 132.55 / piece | 28.05 | 20 – 100 | Fishing Rods |
| Crankbait | 3 | 0.30 – 0.85 / piece | 0.66 | 200 – 500 | Fishing Lures |
| Octopus Skirt | 3 | 0.08 – 2.80 / piece | 0.98 | 100 – 2,000 | Fishing Lures |
| Fishing Accessory | 3 | 0.62 – 60.00 / pack | 9.62 | 5 – 200 | Fishing Accessories |
What does each basis shift onto the buyer?
- EXW: inland freight to the port.
- EXW: export clearance and documentation.
- EXW: terminal handling at origin.
- EXW: loading on board the vessel.
- FOB: none of the above —the seller carries them to the rail.
What does the rest of the journey actually cost?
| Lane | Rate per 40ft | Week on week | Port-to-port transit |
|---|---|---|---|
| Composite index, all lanes | US$4,476 | unchanged | — |
| Shanghai to Los Angeles | US$7,352 | +2% | 13.9 to 14.0 days |
| Shanghai to New York | US$9,726 | +1% | 30 to 40 days |
| Shanghai to Rotterdam | US$3,997 | -2% | 30.3 to 32.9 days |
Two conclusions follow. Ocean freight is the largest single line inside the EXW-to-FOB gap, and it swings weekly: the same container cost US$3,997 or US$9,726 depending only on the destination port. And a quote that does not name the port cannot be compared, because the spread between Los Angeles and New York is wider than most factories' entire margin.
| Charge | Rate | Who pays under FOB |
|---|---|---|
| US duty, fishing rods (9507.10.00) | 6% of value | Buyer |
| US duty, fish hooks (9507.20) | 4% snelled, 4.8% other | Buyer |
| US duty, fishing reels (9507.30) | 3.9% to 9.2%, or 24 cents each in the middle tier | Buyer |
| US duty, terminal tackle (9507.90) | 3.7% line, 5% landing nets, 5.6% casts and leaders, 9% artificial baits | Buyer |
| Merchandise Processing Fee | 0.3464% of value, minimum US$33.58, maximum US$651.50 | Buyer |
| Harbor Maintenance Fee | 0.125% of value on ocean imports | Buyer |
| Customs broker entry fee | US$150 to US$400 per formal entry | Buyer |
| Continuous customs bond | US$400 to US$1,200 per year | Buyer |
| Marine cargo insurance | 0.30% to 0.50% of cargo value | Buyer under FOB, seller under CIF |
| Importer Security Filing | Due 24 hours before the cargo is loaded aboard | Buyer |
The duty figures above are the general rates only. Section 301 measures on Chinese-origin goods, and any other trade measure in force, are additional and are not included; confirm the applied rate for your entry before you build a landed-cost model on it.
Under CIF the seller must insure at a minimum of 110% of the contract price on Institute Cargo Clauses (C) cover. That is a floor rather than a recommendation, and clause (C) is the narrowest of the three standard sets: it excludes theft, water damage and non-delivery. A buyer who cares about the cargo usually insures it separately.
What goes wrong when the basis is missing?
- Two suppliers quote 8% apart and both are telling the truth, because the scopes differ.
- A buyer compares an EXW number with an FOB number and rewards the wrong factory.
- Freight is added twice, once by the factory and once by the forwarder.
- The landed-cost model is built on a number that was never a landed cost.
Frequently asked questions
Which is cheaper, FOB or EXW?
Neither is inherently cheaper; they price different scopes. An EXW price excludes inland freight, export clearance and terminal handling, all of which someone still pays. Compare landed cost at the same Incoterm, otherwise you are comparing a partial price with a complete one.
Which term should a first-time buyer use?
FOB is usually the easier starting point, because the supplier handles export clearance and delivers to the port, so fewer parties have to be coordinated by a buyer who has no local presence.
Does the term affect the price the factory quotes?
It should, but watch for EXW prices that quietly include domestic delivery, or FOB prices that exclude terminal charges. Ask what is explicitly included rather than assuming the term is applied strictly.
Sources
- Incoterms definitions follow the current rules of the International Chamber of Commerce; this page covers sourcing practice only
- Incoterms rules — FOB, EXW and who carries cost and risk
- Import duty and tariff treatment — EU customs / TARIC portal
- Harmonized System heading 9507 (rods, hooks, reels, lures) — US HTS lookup
- ISO standards catalogue — quality and testing frameworks
- China Customs (GACC) — the authority behind export records
Need a specification matched, not a list browsed?
Send the format, quantity, material and destination market. We answer against verified records — and tell you when the data is not good enough to answer with.
Last reviewed: 2026-09-12 · build 2026-09-17-p5jpv
