What is the churn figure and why does it matter?
Short answer
Around 19 million people left the sport in 2025, which the ASA calls the highest churn rate ever recorded.
In detail
A high-churn market keeps needing entry-level, low-commitment products even while its total headcount flattens.
The numbers behind this answer
| What the report gives | What it does not give | Where the buyer supplies it |
|---|---|---|
| A churn figure | Which lapsed anglers would return, and to what | Nothing published covers this; treat any claim as an assumption |
Where this answer comes from
Part of the product record What the 2026 US participation report means for a tackle order (Market data). The record carries the tables this answer is drawn from, the fields a factory needs before quoting, and an explicit list of what has not been verified.
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Other questions in this record
- Did US fishing participation fall in 2025?
- If participation fell, why did total outings rise?
- Which segment grew?
- What did anglers say they were unhappy about?
- Should a factory change its product plan because of this report?
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