| Soft lures | Body length (mm) and weight (g), plasticiser feel, salt or scent loading, colourway reference, rigged or unrigged, hook or jig head by name | Colour drift between batches; plasticiser feel changing in warm climates |
| Hard lures | Body material (ABS, PC), buoyancy class (floating, suspending, sinking), diving depth, rattle specification, split ring and treble by size and finish | Hardware substitution; buoyancy drifting after a mould change |
| Metal jigs | Weight class (g), plating or finish, through-wire construction, assist hooks and cord, painted or foil finish | Finish durability and corrosion; plating thickness not stated |
| Rods | Length and sections, blank material, power (UL–XH) and action (fast, moderate), line weight (lb), lure weight (g/oz), guide and reel seat by name, grip material | Showroom sample differs from production; guides and reel seats substituted |
| Reels | Size class (1000–14000), gear ratio, bearing count, maximum drag, spool capacity, body material | Drag figures quoted from a sample that is not the production build |
| Line | Material (nylon, fluorocarbon, PE), test strength, diameter, spool length, colour | Diameter tolerance and spooling consistency; breaking strain below claim |
| Terminal tackle | Hook size and wire gauge, point style, coating (tin, nickel, black nickel), barbed or barbless; swivel and snap load ratings | Tolerances on small metal parts; coating hardness |