About us
Direct answer
Cheery Supply Chain (Xiyue) is a sourcing data provider for Chinese fishing tackle manufacturing. We collect capacity, MOQ, price bands with a stated basis, lead times and certifications from factories in 3 clusters, verify each record against 4 verification gates, and publish the result as web pages and as open JSON. One category only, so verification depth is not spread thin. The data is a supplier shortlist, not an audit, and a factory that passes all 4 verification gates can still ship a batch that fails your own inspection.
Key facts
- One category only: fishing tackle. Verification depth is not spread across categories.
- Unverified factories are never published, not even as "pending".
- The same records are readable by humans and by AI procurement agents.
We are a sourcing team working directly with factories in Chinese manufacturing clusters. We publish what we verify, and we keep quiet about what we have not verified yet.
What does Cheery Supply Chain do?
We collect supply data — capacity, materials, MOQ, price ranges with a stated basis, lead times and certifications — from factories that make fishing tackle: lures, rods and accessories. We verify each factory against 4 verification gates, publish the result in a structured form, and answer buyer enquiries against that data.
We deliberately cover one category only. Verification is the expensive part of this work, and spreading it across categories would mean publishing names we have not properly checked.
Where does the data come from?
We use lawful sources only: authorised business-registration exports, public exhibition catalogues, industry and government publications, supplier APIs under their terms, factory websites, and our own interviews and samples. We do not circumvent technical protections on any platform, and we do not buy data of unknown origin.
Who is this built for?
- Importers and distributors who need a supplier shortlist with real numbers rather than a photo gallery.
- Brands and co-packers running private-label programmes where specification consistency matters more than a one-off price.
- Procurement software and AI agents, which can read the same data from our JSON endpoint instead of parsing pages.
Where is the project today?
We are at the beginning: building the verified database, one cluster at a time, starting with flexible packaging in Hebei and tackle on the Shandong coast. The counters on our homepage are generated from the database, not from a marketing estimate.
Where each part of the data comes from
| Source | What it establishes |
|---|---|
| Sampled product catalogue | Sub-categories, reference price bands and MOQ ranges, with the unit stated per row |
| Business registration lookup | That the legal entity exists, and under which registered name |
| Customs export records | That the factory has shipped, and to which markets |
| Direct interview | Capacity, MOQ, lead time and the price basis, stated by the factory |
| Public industry reporting | Cluster context, such as Weihai's share of global fishing rod output |
| This build | Aggregation, dated review stamps and the Markdown/JSON twins |
What does the operation look like in numbers?
| Measure | Figure | Where to check it |
|---|---|---|
| Verification gates per factory record | 4 | Verification standard |
| Re-verification cycle | 90 days | Supplier directory |
| Production clusters published | 3 | Tackle sourcing |
| Sampled product listings | 62 | Product catalogue |
| Sub-categories covered | 12 | Product catalogue |
| Buyer enquiry reply standard | 1 business day | Contact |
What do we refuse to publish?
- A factory that fails any one of the 4 verification gates.
- A record marked "pending" —a failed record is absent, not queued.
- A price without its unit and its basis.
- A certification the factory cannot evidence.
- A supplier rating or a review score —we do not collect them, so we do not display them.
How is the site operated?
- Records enter as data files, never as hand-written pages.
- The build applies the gates and excludes what fails.
- Every page is generated with a Markdown twin and a dated review stamp.
- Withheld record counts are published rather than hidden.
- Corrections re-run the gate instead of editing the field by hand.
What would make us wrong?
- A factory that passes all 4 verification gates and still ships a bad batch —verification reduces that risk, it does not remove it.
- A price band that is accurate at build time and stale by the time you read it.
- A cluster whose cost base shifts faster than the 90-day re-check cycle.
- A specification that is unambiguous to us and ambiguous to the factory.
What does a week of verification look like in numbers?
- Gate 1: registration lookup, same day.
- Gate 2: main-business evidence, 1 to 2 days.
- Gate 3: customs export records, 2 to 3 days.
- Gate 4: structured interview, 1 day.
- Total: roughly 1 week per factory, then a 90-day re-check cycle for as long as it stays published.
How big is the Chinese fishing tackle export market?
How big is the Chinese fishing tackle export market?
| Measure | 2024 | 2023 | Change |
|---|---|---|---|
| All fishing tackle (HS 9507) | US$1.93 bn | US$1.77 bn | +9.0% |
| Fishing rods (HS 950710) | US$0.66 bn | US$0.62 bn | +6.5% |
| Fish hooks (HS 950720) | US$0.11 bn | US$0.11 bn | flat |
| Destination countries served | 196 | 197 | -1 |
| Largest single destination | US$546 M | US$445 M | +23% |
Rods account for about 34% of the total and hooks about 6%. The largest single destination takes roughly 28% of the 2024 total — which is why the export markets already on a supplier record are worth reading before you ask for a price.
Who supplies the United States?
| Source | 2024 import value | Share of total |
|---|---|---|
| China | US$538 M | 59% |
| Japan | US$74 M | 8% |
| Malaysia | US$53 M | 6% |
| Viet Nam | US$42 M | 5% |
| All other sources (65 countries) | US$199 M | 22% |
| Total US imports | US$906 M | 100% |
The United States bought US$906 M of fishing tackle under HS 9507 in 2024 from 69 source countries. China supplied US$538 M of it — 59% of the total, and roughly 7 times the next largest source. That concentration is why specification discipline matters more than factory discovery: the factories are not hard to find, the comparable quotation is.
Figures retrieved from UN Comtrade (reporter China and United States, HS 9507, 2024) and aggregated across partner countries. They are historical customs values, not offers.
Sources
- This page restates our own published scope and compliance decisions; no external source is cited
- Chinese business registration lookup — National Enterprise Credit Information Publicity System
- China Customs (GACC) — the authority behind export records
- ISO standards catalogue — quality and testing frameworks
- Harmonized System heading 9507 (rods, hooks, reels, lures) — US HTS lookup
- Schema.org vocabulary used by the open data layer
Need a specification matched, not a list browsed?
Send the format, quantity, material and destination market. We answer against verified records — and tell you when the data is not good enough to answer with.
Last reviewed: 2026-09-12 · build 2026-09-17-p5jpv