MOQ (Minimum Order Quantity)

The smallest quantity a factory will run for one specification.

What it changes for you

For moulded or printed tackle it is set by setup and tooling cost, not material.

In practice

MOQ is the smallest quantity a factory will run for one specification. On moulded or printed products the floor is set by setup and tooling cost rather than material: the same lure body in a stock colourway may run in the low thousands, while a new colourway or a new mould raises the floor because the setup has to be recovered across the run. Our sampled listings quote 50 to 2,000 pieces depending on sub-category and tooling position.

Questions about MOQ

What is a normal MOQ for fishing lures from China?

On stock body shapes and stock colourways our sampled listings quote 50 to 2,000 pieces depending on sub-category. A new mould or a new colourway raises the floor, because tooling and press setup have to be recovered across the run.

How do you lower an MOQ?

Change the question from "lower your MOQ" to "what would make a smaller run economic". Separate the tooling into its own line item, accept a stock colourway, ride a scheduled run, or commit to a programme instead of a single order.

Other terms

• FOB (Free On Board) - Seller delivers the goods on board the vessel at the named port; cost and risk transfer there.
• EXW (Ex Works) - Buyer collects at the factory gate.
• Tooling cost - The one-off cost of the injection mould, die or print plate.
• Colourway tolerance - The measured range a factory will hold between sample and repeat production.
• AQL (Acceptable Quality Limit) - The sampling standard (ISO 2859-1) defining allowed defects per inspected lot.
• HS heading 9507 - The Harmonized System heading covering fishing rods, hooks, reels and artificial bait.

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