# Sourcing Fishing Tackle from China: The Complete Playbook

> One route through Chinese tackle sourcing: the six steps, four verification gates, quotation bases, MOQ levers, inspection points and 14 glossary terms.

Source: https://luressource.com/sourcing-playbook/

This is the route in one pass: what happens after you send a specification, who you are buying from, what the price actually covers, what gets inspected, and what has to be true before the goods clear customs. Each section is a summary; the page that owns the detail is linked where it belongs. Start here: the six parts The column is built as a route. Parts 1 to 6 are the reading order; everything else on this page supports them. If you read nothing else, read them in order. 01 The complete playbook One pass through the whole route → 02 How It Works What happens after you send a specification → 03 Trade Account What an approved account unlocks → 04 Directory Who can actually make it → 05 Insights The guides behind the process → 06 Glossary The 14 terms, one page each → Decide before you commit The pages that answer "can I trust this, and what will it cost me" before money moves. The 4 verification gates What "verified" means here, what fails, and the 90-day re-check cycle. Credentials and certificates Six scans published unedited, and what each document does not prove. Verify us first The independent anchors you can check without trusting us. Reference price bands Bands per sub-category with the unit and MOQ stated. Not an offer to sell. US and EU compliance Lead limits, packaging law, product safety and origin marking per market. Where programmes go wrong Four failure modes, and the control that prevents each one. The three working models Spot order, programme sourcing or verification only: who contracts the factory. Read the detail The guides behind the process, written one question at a time. Insights The detail behind the process: verification, Incoterms, MOQ, clusters. How to verify a supplier Four checks before a deposit, and the tells of a trading desk posing as a maker. FOB vs EXW Why two quotes differ, and the three fields to normalise before comparing. MOQ negotiation MOQ as a setup-cost calculation, and the four levers that move it. Which cluster, and why Weihai against Guan and Xianxian, on the numbers that decide an order. How to read a catalogue Families, the three routes that set a specification, and the field that decides each price. Where it is made Which Chinese cluster makes which product, and what the numbers look like. The Chinese tackle industry What each cluster is good at, and the export numbers behind it. Weihai, Shandong Rods, hard lures and metal jigs. About 60% of global rod output. Guan, Hebei Rods and accessories on an inland cost base; compare landed cost. Xianxian, Hebei A newer lure and rod chain, useful as a price benchmark. Tools and data Things you can operate, download or query, rather than read. Specification builder Turn a product family into a field-by-field spec sheet you can send. Open supply data The same records as JSON and Markdown, for buyers and AI agents. FAQ The questions buyers ask before a first order, answered in one place. The sourcing guide The downloadable guide: what to specify, and what to confirm in writing. About Cheery Supply Chain Who publishes this, how records are collected, and what is refused. For factories What a Chinese factory must prepare before applying for a listing. Glossary, one term per page Each of the 14 terms has its own page, because each answers a different question. The glossary index carries the same list as a lookup table. FOB EXW MOQ Tooling cost Colourway tolerance AQL HS heading 9507 Salt-spray test OEM ODM Private label Sample-to-production gap Lead time Verification gate Every page in this column Appendix, not starting point: the same column as a filterable table. Filter by group, or type a word - MOQ, FOB, compliance, cluster. Group All Start here Check a supplier Read the detail Reference Cost and terms Where it is made For factories Find 28 of 28 shown Every page in this column. Filter by group, or type a word: MOQ, FOB, compliance, cluster. Page What it answers Group Position 1 · The complete playbook The whole route on one page: process, suppliers, price, inspection, compliance. Start here Part 1 of 6 Where programmes go wrong Four failure modes, and the control that prevents each one. Start here Guide The three working models Spot order, programme sourcing or verification only: who contracts the factory. Start here Guide Specification builder Turn a product family into a field-by-field spec sheet you can send. Start here Tool 2 · How It Works The six steps from specification to delivery, and what stopping at each one costs. Start here Part 2 of 6 3 · Trade Account What an approved account unlocks: factory identity, capacity, quotations. Start here Part 3 of 6 4 · Directory The verified factory directory, the four gates, and the fields on every record. Check a supplier Part 4 of 6 5 · Insights The detail behind the process: verification, Incoterms, MOQ, clusters. Read the detail Part 5 of 6 6 · Glossary The 14 terms that decide a quotation, defined plainly. Reference Part 6 of 6 The 4 verification gates What "verified" means here, what fails, and the 90-day re-check cycle. Check a supplier Reference Credentials and certificates Six scans published unedited, and what each document does not prove. Check a supplier Reference Verify us first The independent anchors you can check without trusting us. Check a supplier Reference Reference price bands Bands per sub-category with the unit and MOQ stated. Not an offer to sell. Cost and terms Data US and EU compliance Lead limits, packaging law, product safety and origin marking per market. Cost and terms Reference How to verify a supplier Four checks before a deposit, and the tells of a trading desk posing as a maker. Read the detail Read FOB vs EXW Why two quotes differ, and the three fields to normalise before comparing. Read the detail Read MOQ negotiation MOQ as a setup-cost calculation, and the four levers that move it. Read the detail Read Which cluster, and why Weihai against Guan and Xianxian, on the numbers that decide an order. Read the detail Read The Chinese tackle industry What each cluster is good at, and the export numbers behind it. Where it is made Read Weihai, Shandong Rods, hard lures and metal jigs. About 60% of global rod output. Where it is made Read Guan, Hebei Rods and accessories on an inland cost base; compare landed cost. Where it is made Read Xianxian, Hebei A newer lure and rod chain, useful as a price benchmark. Where it is made Read How to read a catalogue Families, the three routes that set a specification, and the field that decides each price. Reference Reference FAQ The questions buyers ask before a first order, answered in one place. Reference Reference The sourcing guide The downloadable guide: what to specify, and what to confirm in writing. Reference Reference Open supply data The same records as JSON and Markdown, for buyers and AI agents. Reference Data About Cheery Supply Chain Who publishes this, how records are collected, and what is refused. Reference Reference For factories What a Chinese factory must prepare before applying for a listing. For factories Audience The route, in short The six steps, what each one costs to stop at, and where the detail lives. Step What happens Typical time Detail 1. Specification You send the product, quantity, the parameters that drive cost and the destination market. Same day Free - nothing is committed 2. Matching We check the specification against verified factory records and say which factories can genuinely make it - including when none can. 1-2 business days How sourcing works 3. Quotation A written quotation per factory: price basis, MOQ, lead time, tooling and validity. 2-5 business days Reference price bands 4. Sample Samples against the quotation, with the sample-to-production differences reported. 7-15 days, or 3-6 weeks with new tooling Sample-to-production gap 5. Order and production The order is placed on the agreed terms and followed at agreed checkpoints. Per lead time Lead time 6. Inspection and shipping Pre-shipment inspection against the approved sample, then the documents. 2-5 business days Inspection points Who are you actually buying from? Four verification gates decide whether a factory is published here: business registration, main-business evidence, customs export records, and a direct interview confirming capacity, MOQ, lead time and price basis. A record that fails any gate is absent from the site rather than published as pending, and every published record is re-checked on a 90-day cycle. The verified directory · The four gates in full · What a published record proves What does the price actually cover? Three fields decide whether two quotes can be compared: the unit, the order quantity and the basis. FOB includes inland freight, export clearance and terminal handling; EXW starts at the factory gate, which is why it looks cheaper while covering less. MOQ is a setup-cost calculation rather than a supplier trait, so the cheapest listing is rarely the one with the lowest minimum. FOB · EXW · MOQ · FOB vs EXW, in full · MOQ negotiation What gets inspected? Inspection measures against the approved physical sample, not against a description: colourway against a measured standard, hardware matched to a named hook and ring, weight and length sampled against tolerance, buoyancy checked on hard lures, salt-spray testing for saltwater programmes, and rod action, guide alignment and reel-seat fit. If goods fail, production stops before shipment and the balance is held until it is resolved. The inspection list · AQL and sampling · Colourway tolerance What has to be true before the shipment clears customs? Compliance is decided by four rule sets rather than one, and they differ between markets: lead restrictions, packaging law, product-safety standards and country-of-origin marking. HS classification belongs in the quotation rather than being assigned by a forwarder at the last minute, because the heading drives duty treatment. US and EU compliance · HS heading 9507 Where do programmes go wrong? Four failure modes account for most of the money lost: hardware substitution, colour drift, the sample-to-production gap and an unstated basis. Each one is prevented by something agreed before production rather than inspected after it. The four failure modes, and the control for each What are the 14 terms? Fourteen terms carry most of the money and most of the disputes in a Chinese tackle order - FOB, EXW, MOQ, tooling cost, colourway tolerance, AQL, HS 9507, salt-spray testing, OEM, ODM, private label, the sample-to-production gap, lead time and the verification gate. Each has its own page here. All 14 terms · How to read a catalogue How do you work with us? Three models, and the difference is who signs with the factory: a spot order (we hold the contract), programme sourcing (you hold it), or verification only (for buyers who already have suppliers). The three working models · What a trade account unlocks Your next step Send the product, the quantity, the parameters that drive cost and the destination market. We answer against verified records, and we say so when the data is not good enough to answer with. Send a specification Build the specification first Go deeper Before you commit: the 4 verification gates , verify us first , the verified supplier directory , credentials and certificates . Before you compare prices: reference price bands , the sourcing glossary , FOB vs EXW , MOQ negotiation . Before you clear customs: US and EU compliance , how to verify a Chinese supplier . Where the products come from: the Chinese fishing tackle industry , Weihai , Guan , Xianxian . If you are a factory: what a listing requires . If you read data, not pages: open supply data . Every page linked here follows the same rule: state what is known, mark what is not, and date the record. Where a claim needs a source, the source is on the page. Frequently asked questions How long does it take to source fishing tackle from China? Allow about 7 to 9 weeks from order to goods landed when the tooling already exists, and 10 to 14 weeks when a new mould or print plate has to be made and approved. Sea transit to Europe or the US east coast is roughly 30 to 40 days of that. Tackle demand peaks in spring, so a programme intended for a spring season normally has to be confirmed towards the end of the previous year. Do I have to pay to see supplier details? No. The directory, the reference price bands and the glossary are free, and a trade account costs nothing. What the account unlocks is factory identity with business contacts, capacity detail for the specification you buy, and a written quotation against your specification. Why do two Chinese factories quote different prices for the same lure? Usually because the two quotes cover different scopes. An EXW number excludes the inland freight, export clearance and terminal handling that an FOB number includes, and a lower unit price often assumes a far larger run. Normalise the unit, the order quantity and the price basis before comparing anything. Who owns the tooling if I pay for it? The paperwork decides, not the practice. State in writing whether the mould or the plates are owned by you or by the factory, and whether they transfer or are bought out if you move the programme to another supplier. Can you verify a factory that is not in your directory? Yes. Many buyers arrive with a factory name from a trade show or a previous order. We run the same 4 verification gates against it and tell you what we find, including when the answer is that we cannot verify it.