# Why did a 20-year-old Japanese bait suddenly take over

> Three things together: tournament results, social media reach, and a supply chain that could not keep up. Scarcity did the rest - originals were repor

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Direct answer. Three things together: tournament results, social media reach, and a supply chain that could not keep up. Key facts. 1) Hideup's Coike, a Japanese bait in use for about two decades, became the defining US bass lure trend of 2026. 2) Original Coikes were reported at more than US$100 on the US secondary market while supply lagged demand. 3) G-Ratt Baits' Urchin Rig won the ICAST 2026 Best of Category award for Terminal Tackle. Frequently asked questions. Q: Why did a 20-year-old Japanese bait suddenly take over the US market in 2026? A: Three things together: tournament results, social media reach, and a supply chain that could not keep up. Scarcity did the rest - originals were reported above US$100 on the secondary market, and every major manufacturer answered with its own version at ICAST 2026. Sources (8). 1) How a 20-Year-Old Japanese Bait Took Over ICAST 2026, Hook & Barrel, 2026-07-17 — https://www.hookandbarrel.com/fishing/urchin-bait-icast-2026 2) The Urchin Bait Craze Has Officially Taken Over Bass Fishing, GearJunkie — https://gearjunkie.com/fishing/urchin-bait-craze-bass-fishing 3) The best urchin terminal tackle, Bassmaster — https://www.bassmaster.com/gear/slideshow/the-best-urchin-terminal-tackle/ 4) Rapala's CrushCity leads ICAST award winners (full Best of Category list), Angling International, 2026-07-16 — https://angling-international.com/2026/07/16/rapalas-crushcity-leads-icast-award-winners/ 5) New baits and pro tips to stay on the cutting edge of the urchin craze, Major League Fishing — https://majorleaguefishing.com/bass-pro-tour/new-baits-and-pro-tips-to-stay-on-the-cutting-edge-of-the-urchin-craze/ 6) Fly-Rod Anglers Are Now Joining In on the Dice and Urchin Lure Craze, Wired2Fish — https://www.wired2fish.com/news/fly-rod-anglers-are-now-joining-in-on-the-dice-and-urchin-lure-craze 7) UN Comtrade — China export statistics under HS 9507, 2023-2024 (retrieved from the official API) — https://comtradeplus.un.org/ 8) Harmonized System heading 9507 (rods, hooks, reels, lures) — US HTS lookup — https://hts.usitc.gov/ Why did a 20-year-old Japanese bait suddenly take over the US market in 2026? Answered from the urchin baits: the 2026 category that arrived from japan record · Urchin baits · question 3 of 8 · updated 2026-09-21 Short answer Three things together: tournament results, social media reach, and a supply chain that could not keep up. In detail Scarcity did the rest - originals were reported above US$100 on the secondary market, and every major manufacturer answered with its own version at ICAST 2026. Where this answer comes from Part of the product record Urchin baits: the 2026 category that arrived from Japan (Urchin baits). The record carries the tables this answer is drawn from, the fields a factory needs before quoting, and an explicit list of what has not been verified. Products that solve this Sampled listings from the same product family (Urchin baits). Reference price per unit with the MOQ stated; a quotation against your specification governs a transaction. Soft Lure High-Fidelity 3D Printed PVC Flying Fish… US$3.75–3.85 / piece MOQ 100 pieces ＋ Soft Lure Lure Floating Anti-thread Needle Tail… US$0.6 / piece MOQ 200 pieces ＋ Soft Lure Bait Winter Fishing Set Luminous Shrimp… US$0.2–0.23 / piece MOQ 1000 pieces ＋ All soft lure listings · factory identity is released after a trade account is approved. Read next Build the specification for this product Send a specification and get a quotation in one business day Other questions in this record What is an urchin bait? Is it an imitation of a sea urchin? Is this a fad a factory should tool up for? Can a Chinese factory make an urchin-style bait without infringing the original? What does a buyer have to specify before a factory can quote? Does the storage box really matter? Do we publish a price band for urchin baits? ‹ Previous question Is it an imitation of a sea urchin? Question 3 of 8 All questions on this record Next question › Is this a fad a factory should tool up for? Still unsure? Send the product, the quantity and the destination market, and you get an answer against verified factory records within one business day. If the question is useful to other buyers we publish it as a page like this one. Ask a follow-up The full record All answers Sources 8 cited How a 20-Year-Old Japanese Bait Took Over ICAST 2026, Hook & Barrel, 2026-07-17 The Urchin Bait Craze Has Officially Taken Over Bass Fishing, GearJunkie The best urchin terminal tackle, Bassmaster Rapala's CrushCity leads ICAST award winners (full Best of Category list), Angling International, 2026-07-16 New baits and pro tips to stay on the cutting edge of the urchin craze, Major League Fishing Fly-Rod Anglers Are Now Joining In on the Dice and Urchin Lure Craze, Wired2Fish UN Comtrade — China export statistics under HS 9507, 2023-2024 (retrieved from the official API) Harmonized System heading 9507 (rods, hooks, reels, lures) — US HTS lookup Every figure on this page traces to one of these. The same list is declared in the page structured data (schema.org citation) and in the Markdown twin. Updated 2026-09-21 Scope Fishing tackle sourcing Sources 8 cited Was this page useful? Yes, useful Not really