# The Nine-Part Brief Template | Opportunities

> Every product brief on this site follows the same nine parts, so two briefs can be compared and a single answer can be lifted without reading the whole page.

Source: https://luressource.com/opportunities/brief-template/

A brief that changes shape between products cannot be compared with anything. So the shape is fixed, and the ninth part exists to mark the edge of what is known. The fixed structure of a brief. Missing parts are stated as missing rather than skipped. Part Question it answers Why it decides the order 1. Direct answer What is this product, who buys it, why now? The 100-word version a buyer forwards to their team 2. Key facts Size, weight, material, pack, price points The numbers a specification is built from 3. Waters and species Freshwater or saltwater, shore or boat, which fish A product for the wrong water does not sell twice 4. How it is fished Rigging, depth, season, terminal tackle Decides whether you bundle hooks and weights 5. Material and construction TPR, TPE, PVC, silicone, buoyancy, flake The difference between a repeat order and a complaint 6. Retail channels Which format each channel buys Pack count and colour count are channel decisions 7. Buying calendar When to order to be on shelf Miss the window and the stock arrives after the season 8. Specification checklist What to send for a comparable quote Turns a vague enquiry into an answerable one 9. What we have not verified Which numbers are missing Marks the edge of what is known instead of guessing The briefs themselves are at the Opportunities index , and each question raised by a brief has its own answer page .